Inclusive Shoe Collections

'Kahmune' is Selling Nude Heels in 10 Different Shades

In an effort to make nude heels available to women of all ethnicities, the British shoe brand Kahmune is designing shoes in a wide variety of shades. With several lingerie brands already offering 'nude' undergarments in a variety of different hues, Kahmune is hoping to galvanize similar change in the footwear industry.

Kahmune is a luxury shoe brand that sells pumps and strappy heels in 10 different colors. These shades range from a porcelain hue called Edinburgh to a deep brown dubbed Juba. The wide range of colors is designed to provide women with more options when it comes to finding a pair of neutral heels that matches their individual skin tone.

While the inclusive collection is not officially on the market, shoppers should be able to grab a pair as early as spring 2017.

Inclusive Shoe Collections
Opportunity for other shoe brands to create inclusive collections that cater to different skin tones.
Diverse Nude Shades
Opportunity for makeup brands to expand their nude shade range to complement the variety of shoe colors available.
Galvanizing Change in Fashion
Opportunity for other fashion brands to address the lack of diversity in their product offerings and promote inclusivity.

Where This Applies

Shoe Brands
Shoe brands can adapt by creating a diverse range of nude shades in their collections to cater to different skin tones.
Makeup Brands
Makeup brands can develop a wider range of nude shades to match the variety of shoe colors available.
Fashion Brands
Fashion brands can embrace inclusivity by diversifying their product offerings and supporting change in the industry.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 43%
Freshness 8%