As the top 2018 social good ideas reveal, there continues to be a push for greater acceptance and visibility of groups that have long been hidden from the public eye.
On the one hand, the LGTBQ+ community continues to make great strides in terms of visibility. In some cases, this has come in the form of products that reveal a brand's support for the community. Some examples include Everlane's 100% HUMAN collection and Urban Outfitters' charitable Pride Month collection.
On the other hand, the top social good ideas also demonstrate a push for greater visibility of body shapes that do not conform to strict societal expectations. One of the best examples of this shift is the Everyman Project, which empowers men of all sizes to feel confident in their own skin.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
