For years, Lush Cosmetics have manufactured solid shampoo bars that have done wonders to reduce waste—as the personal care products are not sold in protective plastic packaging. The company has also been incredibly outspoken about the need to end animal testing, a message that's becoming louder thanks to a new collaboration with the Humane Society International and its Be Cruelty Free Campaign.
The brand's New shampoo bar is now being deemed the #BeCrueltyFree bar and features a small wooden stick pressed into it that includes hashtags in both Chinese and English to support this initiative.
The formula of the #BeCrueltyFree solid shampoo bar itself is made with stimulating peppermint and cinnamon leaf oil to encourage scalp health and hair growth.
Key Themes Behind This Trend
- Reducing Plastic Waste
- Lush Cosmetics' solid shampoo bars help reduce plastic waste by not using protective plastic packaging.
- Ending Animal Testing
- Lush Cosmetics' collaboration with the Humane Society International is raising awareness and supporting the Be Cruelty Free Campaign to end animal testing.
- Sustainable and Ethical Personal Care
- The #BeCrueltyFree solid shampoo bar from Lush Cosmetics aligns with the growing consumer demand for sustainable and ethical personal care products.
Where This Applies
- Personal Care Products
- The shift towards solid shampoo bars presents an opportunity for other personal care brands to develop innovative and eco-friendly alternatives.
- Animal Advocacy
- The collaboration between Lush Cosmetics and the Humane Society International highlights the potential for disruptive innovation in the animal advocacy industry.
- Packaging Solutions
- The success of Lush Cosmetics' packaging-free shampoo bars opens up opportunities for companies to create more sustainable packaging options in the personal care industry.
