Located in Singapore, close to the rainforests of Indonesia, the ArtScience Museum recognizes the importance of preserving that biodiverse region. However, efforts to raise public interest in that cause come up against a tricky problem: most people have never seen a rainforest, making it difficult for them to connect to it on a visceral level. Fortunately, the ArtScience Museum is working to tackle that problem thanks to a collaboration with Google.
'Into the Wild: An Immersive Virtual Adventure' is an augmented reality experience that people visiting the ArtScience Museum can access through provided Lenovo Phab 2 Pros. Walking around the space, the device acts as a window onto a virtual rainforest bustling with creatures. Within the augmented reality space, users have the option to plant a virtual tree that, along with a donation, will contribute to a real tree being planted in the Rimbang Baling rainforest in Indonesia.