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30 Connected Packaging Innovations

From Smart Cosmetic Packaging to Wifi Enabled Wine Bottles

— April 27, 2018 — Marketing
Connected packaging innovations are the latest craze in the branding and marketing world, adding a futuristic theme to any product and making the simplest idea into a must-have.

Malibu Rum and SharpEnd IoT created a music festival-connected liquor bottle that allows consumers to unlock an exclusive Snapchat filter and Spotify playlist. This examples takes the ritual of having a cocktail at a music festival to exciting, technological heights. Even buying a box of chocolate is now elevated thanks to branding like the Hershey's Magic Box that contains multiple compartments holding different chocolate products that are hidden in a QR code.

Brands are integrating technology into packaging designs adding NFC, QR Codes and AR to bring a level of branding that is futuristic and enticing to all generations. Connected packaging innovations are transforming basic packaging into an interactive and immersive consumer experience.
7.6
Score
Popularity
Activity
Freshness
30
AR Movie Lenses
AR Movie Lenses
The Jumanji DVD Uses Snapchat Lenses to Immerse Viewers in a Jungle Enviroment
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29
Undead AR Wine Labels
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
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28
Potato-Tracking Chip Packages
Potato-Tracking Chip Packages
Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
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27
Filmic Collectible Cans
Filmic Collectible Cans
Brisk's High-Tech Black Panther Cans Reveal a Special Script
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26
Smartphone-Trackable Infant Formula
Smartphone-Trackable Infant Formula
Camperdown Dairy's Tins of Infant Formula Come with QR Codes
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25
NFC-Enabled Haircare Packaging
NFC-Enabled Haircare Packaging
Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
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24
High-Tech Whisky Labels
High-Tech Whisky Labels
Kilchoman is Leveraging NFC Technology for Consumer Education
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23
QR Code Box Labels
QR Code Box Labels
The Bluelounge 'Quick Peek' Smart Organizing Labels Ensure Packing Efficiency
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22
NFC Whiskey Bottles
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
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21
App-Connected Wine Bottles
App-Connected Wine Bottles
TagItwine Offers Detailed Information on a Bottle of Wine
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20
Music Festival-Connected Bottles
Music Festival-Connected Bottles
The Malibu Connected Bottle Campaign Offers Plenty of Features
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19
QR-Connected Menstrual Products
QR-Connected Menstrual Products
Ivonna's Smart Period Pads Boast App Connectivity
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18
NFC Beauty Boxes
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
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17
Smart Tequila Bottles
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
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16
Fortune-Telling Water Bottles
Fortune-Telling Water Bottles
This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
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15
Music-Enabled Chocolate Wrappers
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
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14
Video-Linked Chocolate Bars
Video-Linked Chocolate Bars
Nestlé Teamed Up with Google for These YouTube Kit-Kat Wrappers
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13
Boombox Bottle Packaging
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
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12
Connected Wine Bottles
Connected Wine Bottles
Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
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11
Pinball-Themed Lotion Packaging
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
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10
Luminous Vodka Bottles
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
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9
AR Code Candy Packaging
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
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8
Storytelling Wine Labels
Storytelling Wine Labels
These Wine Label Designs Feature Short Stories On Them
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7
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
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6
WiFi-Enabled Wine Bottles
WiFi-Enabled Wine Bottles
This Startup Has Created the World's First Smart Wine Bottle
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5
Building Block Chocolate Packaging
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
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4
Musically Enhanced Wines
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
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3
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
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2
Smart Cosmetic Packages
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
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1
Smart Hydration Bottle Caps
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
<