Connected packaging innovations are the latest craze in the branding and marketing world, adding a futuristic theme to any product and making the simplest idea into a must-have.
Malibu Rum and SharpEnd IoT created a music festival-connected liquor bottle that allows consumers to unlock an exclusive Snapchat filter and Spotify playlist. This examples takes the ritual of having a cocktail at a music festival to exciting, technological heights. Even buying a box of chocolate is now elevated thanks to branding like the Hershey's Magic Box that contains multiple compartments holding different chocolate products that are hidden in a QR code.
Brands are integrating technology into packaging designs adding NFC, QR Codes and AR to bring a level of branding that is futuristic and enticing to all generations. Connected packaging innovations are transforming basic packaging into an interactive and immersive consumer experience.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
