Those who love both music and beer will take delight in interacting with the new, limited-edition alcohol-free Miller beer bottles. For the summer, Miller Alcohol Free bottles with NFC chips are helping consumers discover modern electric music.
To bring attention to the Miller SoundClash DJ project, an "endless loop" of music can be listened to by consumers who use their smartphone to scan a chip hidden under the label. Once the label has been scanned, consumers of Miller Alcohol Free beer are directed to the Miller.ru website, where they will have their faces scanned by a "neural network using emotion detection technology." As such, the artificial system is able to pick up on different emotions in the consumer and adjust the sounds played to offer a continuous music experience.