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25 Beer Label Innovations

From AR Beer Labels to Song-Sharing Bottle Concepts

— September 5, 2017 — Marketing
These beer label innovations range from AR-powered labels to song-sharing bottle concepts. In addition to eye-catching and artfully conceived bottles -- like brands' Asahi, Ebisu and Suntory's collaboration with the Tokyo National Museum -- other standouts include tech-enabled packaging concepts.

A special edition 'CapCam' bottle by Beck's was recently launched as an exciting giveaway to the brand's Facebook fans. The brand's unique packaging concept replaced a traditional cap with one that could capture photos, making the stunt an instant hit among social media users.

Other beer label innovations to note include commemorative branding examples like Stella Artois' limited edition paper bottles. The brand's recent release included illustrated labels that were meant to appeal to drinkers with different lifestyles -- from music lovers to avid athletes -- and was exclusively promoted in Israel.
6.7
Score
Popularity
Activity
Freshness
25
Typographic Craft Beers
Typographic Craft Beers
This Craft Beer Company Features Beers Inspired by Animals
<
24
Landscape Beer Art
Landscape Beer Art
Each of These Beer Labels are Individually Marked
<
23
Streaming Service Bottled Beers
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
<
22
Neon Sign Beer Branding
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
<
21
Filmic Beer Branding
Filmic Beer Branding
The Director Brewery Co Names Its Brews After Iconic Movies
<
20
Sheep-Inspired Beer Labels
Sheep-Inspired Beer Labels
These Narrative Beer Bottles Feature Illustrations That Tell a Story
<
19
Chili Beer Concepts
Chili Beer Concepts
This Beer Design is So Unique It Could Easily Come to Fruition
<
18
Agency-Designed Beer Kits
Agency-Designed Beer Kits
The Agency Los Figaro Offered End of Year Gifts for Clients
<
17
Woodblock-Inspired Beer Cans
Woodblock-Inspired Beer Cans
These Japanese Beer Cans Pay Tribute to Traditional Woodblock Art
<
16
Cryptic Beer Labels
Cryptic Beer Labels
These Color-Coded Beer Label Designs Use Printing Industry Terms
<
15
Dog-Friendly Brews
Dog-Friendly Brews
Woof & Brew's 'Bottom Sniffer' is a Special Non-Alcoholic Beer for Dogs
<
14
Definitional Beer Branding
Definitional Beer Branding
This Descriptive Beer Labeling is Inspired by Dictionary Formats
<
13
Navigational Beer Labeling
Navigational Beer Labeling
This Spanish Beer Features Designs Inspired by Its Origins
<
12
Vintage-Inspired Botanical Beers
Vintage-Inspired Botanical Beers
This Brand Aims to Keeps Its History and Traditions Alive
<
11
Illustrated Beer Bottles
Illustrated Beer Bottles
These Limited-Edition Stella Artois Beers Represent Different Lifestyles
<
10
Multicultural Beer Branding
Multicultural Beer Branding
Folks Craft Brewery Celebrates Sharing Beer Across Cultures
<
9
Characterized Beer Graphics
Characterized Beer Graphics
This Beer Labeling Puts a Literal Spin on the Beers' Names
<
8
Lunar Beer Branding
Lunar Beer Branding
This Beer Labeling is Offered in Limited Edition Bottles
<
7
Contrasting Beer Designs
Contrasting Beer Designs
These Opposing Beer Bottle Packages Were Created for Different Purposes
<
6
Soviet Gastro Pub Branding
Soviet Gastro Pub Branding
The Albatros Brand Identity References Russian Nostalgia
<
5
Conceptual Beer Branding Exhibitions
Conceptual Beer Branding Exhibitions
The Artist Beer Visions Event Looks at Craft Beer Packaging
<
4
Camera Beer Caps
Camera Beer Caps
This Beck's Beer Bottle Comes With a 360-Degree Camera Lens
<
3
AR Beer Labels
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
<
2
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
<
1
Sustainable Paper Beer Bottles
Sustainable Paper Beer Bottles
The Carlsberg Green Fiber Bottle Does Away with Glass and Metal
<