The Director Brewery Co Names Its Brews After Iconic Movies
Laura McQuarrie — June 19, 2017 — Marketing
References: facebook & packagingoftheworld
To entice both beer lovers and movie fans, the Director Brewery Co names its brews after iconic movies like Star Wars and Indiana Jones.
The 'Star Weiss' and 'Indiana Hops' beer bottles reference well-known pop culture staples and boast dynamic artwork that resembles movie posters to complement each brew. As such, the beer branding includes elements like a title, marquee, as well as a credit sequence that lists information on the beer beverage. While the first two beer bottles in the series explore the sci-fi and adventure genres, there is endless room to explore other film categories.
Just as most movies are accompanied by a soundtrack, these beer bottles boast a label on the reverse side that suggests songs to listen to while enjoying the unique brews from the Director Brewery Co.
The 'Star Weiss' and 'Indiana Hops' beer bottles reference well-known pop culture staples and boast dynamic artwork that resembles movie posters to complement each brew. As such, the beer branding includes elements like a title, marquee, as well as a credit sequence that lists information on the beer beverage. While the first two beer bottles in the series explore the sci-fi and adventure genres, there is endless room to explore other film categories.
Just as most movies are accompanied by a soundtrack, these beer bottles boast a label on the reverse side that suggests songs to listen to while enjoying the unique brews from the Director Brewery Co.
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