The narrative beer labeling on these Brazilian bottles reveal a playful story that accompanies a flavorful alcoholic beverage.
Called 'Holy Sheep,' the series of beer comes with different labels that are based in blue, red, orange or green colors. On each label there is a story about a sheep and a wolf, with the wolf constantly attempting to hurt the sheep, who is always two steps ahead of his enemy. An example of this narrative beer branding includes the wolf trying to catch the sheep while unbeknownst to him, there is burning wood underneath the bed he is laying on.
This quirky beer labeling tells playful stories that work to capture consumer interest with the simple use of humor.