'Wilderness Brewery' is a Welsh brewery famous for its aged year-round and seasonal craft beer collections. The brewery has recently debuted two new flavors by the name of 'Friends of Friends' and 'These Things Happen.' Friends of Friends is a Belgian-style pale ale that has been delicately aged in Tempranillo barrels. This drink offers a strong taste with an added level of sweetness and bitterness coming from natural blackberries.
These Things Happen, on the other hand, is a ruby table beer with a light taste coming from Belgian Oud Bruin yeast and light hops. This beer delivers a much more subtle taste than Friends of Friends, making it excellent for those who prefer lighter drinks. Both of these beers are uniquely packaged in 750 mL wine bottles as opposed to beer bottles or traditional cans. From the naming system to the packaging system, Wilderness Brewery has a strong sense of individualism in the craft beer market.
Image Credit: Wilderness Brewery
Why This Trend Is Growing
- Unconventional Beer Packaging
- Opportunity for craft breweries to differentiate themselves in the market through unique and creative packaging designs.
- Barrel-aged Beers
- Innovation opportunity for breweries to experiment with aging their beers in different types of barrels such as wine or bourbon to create unique flavor profiles.
- Fruit-infused Beers
- Innovation opportunity for breweries to experiment with adding natural fruit extracts or purees to their beer recipes to create unique and refreshing taste experiences.
Industries Being Reshaped
- Craft Beer
- Industry players can continue to innovate and cater to the ever-changing taste preferences of craft beer enthusiasts by experimenting with new ingredients and brewing techniques.
- Packaging
- Innovation opportunity for packaging companies to create unique and sustainable packaging solutions for craft breweries looking to differentiate themselves in the market.
- Food and Beverage
- Restaurants and bars can benefit from incorporating these unconventional beers into their menus to cater to customers looking for unique and exciting drink options.
