Inspired by an iconic billboard campaign from Carlsberg, JUBEL set up a billboard that pours pints and doubles as a gateway to a secret party. The brand's Definitely the Best Poster in the World was set up to bring people together after the holidays, a time that can feel lonely after all of the gatherings with friends, family and co-workers enjoyed throughout December.
To help people beat the winter blues, JUBEL covertly held a party on the third Thursday in January and despite being covert, the event exceeded expectations and reached the 100-person capacity within the first hour.
The idea for a hidden door in a billboard that pours pints as entry tickets to an exclusive party came to the team at JUBEL during a casual brainstorming session at the Queen’s Head in Shoreditch.
What Makes This Trend Stand Out
- Interactive Billboards
- Innovative billboards that go beyond static images and engage viewers in unique ways.
- Secret Pop-up Events
- Exclusive events that are not publicly advertised, creating an air of mystery and intrigue for attendees.
- Creative Marketing Campaigns
- Unique strategies that capture attention and generate buzz through unconventional approaches.
Sectors Adopting This
- Advertising
- Opportunities for advertisers to create memorable and immersive experiences through interactive billboards.
- Event Planning
- Elevated event experiences by hosting secret pop-up events that offer an element of surprise and exclusivity.
- Marketing and PR
- New avenues for brands and agencies to stand out by developing creative marketing campaigns that spark curiosity and generate excitement.
