For the purposes of promoting various food and beverage products, many different dispensing billboards have been created but none of them will be as appealing to wine lovers as Aldi's rosé-dispensing billboard. To highlight the ideal temperature for consuming rosé, Aldi created a temperature-sensitive billboard to share free rose for National Rosé Day. Wine was served at 19.2°C (66.56°F) and adults in Manchester got to treat themselves to a refreshing glass.
The supermarket surveyed more than 1,000 drinkers and found that more than a third of shoppers like to pair the Southern French vino with chips, roast dinner, cake and curry.
With this billboard, Aldi brought this "ideal summer drink" to brighten Manchester, also known as the Rainy City.
What's Driving This Trend
- Temperature Sensitive Billboards
- Creating temperature-sensitive billboards for different products can be a disruptive innovation opportunity in the digital advertising industry.
- Dispensing Billboards
- Dispensing billboards that serve product samples at designated temperatures can be a disruptive innovation opportunity in the food and beverage industry.
- Wine Dispensing Billboards
- Creating wine dispensing billboards that provide wine at optimal serving temperatures can be a disruptive innovation opportunity in the wine and alcohol industry.
Who This Affects Most
- Digital Advertising Industry
- The use of temperature-sensitive billboards for promotions can disrupt the traditional advertising methods in the digital advertising industry.
- Food and Beverage Industry
- Using dispensing billboards to serve product samples at optimal temperatures can disrupt the traditional marketing methods in the food and beverage industry.
- Wine and Alcohol Industry
- Creating wine dispensing billboards that serve wine at optimal temperatures can disrupt the traditional bar and restaurant industry that serves wine and other alcoholic beverages.
