This Beer Labeling is Offered in Limited Edition Bottles

 - Oct 10, 2016
References: whatcamenext & packagingoftheworld
This lunar beer branding reveals the beers' flavors through the various phases of the moon that are revealed on each individual bottle.

The collection was released by the 'Apollo Freedom Brewery' and designed by the creative agency 'What Came Next.' The more light being reflected off of the moon in the beer's labeling, the lighter the beer's flavors are. The beers range from a 'Midday Pale Ale' to a 'Midnight Ale,' all of which reveal various phases of the moon. The bottles and the rest of the labeling is black, ensuring that the moon phases are the central image that the eye is drawn to.

This lunar beer branding finds a unique method of capturing the attention of consumers who enjoy beer.