'Estralla de Levante' is a Spanish beer brand that has a new drink called 'Punta Este.'
The design of the beer was created by the agency the 'Damn Group' – which was inspired by the beers origins of Mucia in South Eastern Spain in the process of coming up with ideas. The Spanish beer uses burnt orange shades, which reference the dark amber hue of the beer itself. It also features imagery of a compass – another direct reference to the beers' origins in South Eastern Spain. The typography and its associated posters are all reminiscent of the sunny and warm climate of Spain.
These Spanish beers are perfectly able to capture their regional origins in their design.
What Makes This Trend Stand Out
- Regional-inspired Beer Labeling
- Opportunity for breweries to create beer labels that visually depict the regional origins and characteristics of their products.
- Nature-inspired Beer Labeling
- Opportunity for breweries to incorporate natural elements and colors in their beer labels to enhance the connection with their origins.
- Climate-influenced Beer Labeling
- Opportunity for breweries to utilize colors, typography, and imagery that evoke the climate and atmosphere associated with the regions where their beers are produced.
Sectors Adopting This
- Craft Beer
- Craft breweries can explore innovative label designs that reflect the unique characteristics of their locally-produced beers.
- Beverage Packaging
- Opportunity for packaging companies to create visually appealing labels that capture the essence of a particular beverage's origins.
- Graphic Design
- Graphic designers can specialize in creating beer labels that communicate the regional and cultural aspects of different beer brands.
