A growing number of consumer packaged goods are now embracing the use of musical packages to encourage interactivity and connect with a consumer's broader lifestyle preferences.
Brands like Bacardi and Champagne Lanson have both rolled out boxes that double as speakers when a smartphone is connected. The NFC-enabled Miller Alcohol Free bottles and Quinteassential tea boxes use tech to instantly connect consumers to songs. To emphasize how its candy bar offers remixed flavors, Hershey's created packaging for its TAKE5 confection that releases beats.
Whether the packaging instantly shares a song, doubles as a speaker, grants access to a music festival, or encourages consumers to take on the role of a musician themselves, an enjoyable and uplifting experience is offered through music.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
