A growing number of consumer packaged goods are now embracing the use of musical packages to encourage interactivity and connect with a consumer's broader lifestyle preferences.
Brands like Bacardi and Champagne Lanson have both rolled out boxes that double as speakers when a smartphone is connected. The NFC-enabled Miller Alcohol Free bottles and Quinteassential tea boxes use tech to instantly connect consumers to songs. To emphasize how its candy bar offers remixed flavors, Hershey's created packaging for its TAKE5 confection that releases beats.
Whether the packaging instantly shares a song, doubles as a speaker, grants access to a music festival, or encourages consumers to take on the role of a musician themselves, an enjoyable and uplifting experience is offered through music.
From Speaker-Embedded Bottles to Bottle-Top Cork Speakers
Musical Spring-Themed Magazines
The New Yorkers Latest Cover Features a "Soundtrack to Spring"
Accordion Box Sets
Weird Al's Squeeze Box Covers the Comedians Entire Musical Career
Musical Lipstick Campaign Collaborations
Spotify and Pat Mcgrath Have Partnered in 'So Obsessed'
Bottle-Top Cork Speakers
'Cork' Upcycles Used Bottles into Cool Speakers
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
Musical Champagne Packages
The Champagne Lanson Music Gift Box Can Be Creatively Repurposed
The 'Re-Fuel' Speaker Bottle Offers Hydration and Tunes on Demand
Musical Tea Packaging
These Boxes Have a Music Code for Users to Listen to While Brewing Tea
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
Ready-to-Use Speaker Packages
Sonos' Premium Speaker Packaging Enables Quick Listening
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music