Shazam, a popular app that identifies songs, worked alongside Nestlé to adapt its Kit-Kat wrappers, making for music-enabled chocolate bars that aim to increase consumer enjoyment.
Those who purchase the limited edition bars are able to enter a contest for the chance to claim a prize. To do so, they simply need to hold up their smartphone to the front of the wrapper and then click their camera button. After they do this, visual recognition technology enters their information, making the whole experience substantially more convenient and therefore encouraging a greater number of consumers to take part.
Steve Sos of Shazam spoke on the music-enabled packaging for the Kit-Kat campaign by saying, "Our one touch audio and visual recognition, coupled with the scale our waterfront property on millions of smartphones brings, should add an exciting layer of interactivity and engagement."