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35 Examples of Experiential Mixology

From Car Fuel-Infused Cocktails to Perfume-Themed Drink Menus

— June 28, 2017 — Marketing
These examples of experiential mixology range from liquor-branded VR train tours to electrically charged cocktails that illustrate the purity of alternative fuel sources. When looking at memorable brand activations, Bombay Sapphire's 'The Grand Journey' is an experience to take note of.

The VR train tour which transports London residents to destinations like Ghana and Tuscany with the help of immersive technology. While virtually travelling, participants are given a chance to learn about Bombay Sapphire's botanical ingredient mixes and their origins.

Other standouts in the realm of experiential mixology include Tanqueray's No. Ten tasting experience which involves collaborative recipes with perfumers, along with Grey Goose's Mixology Experience event which transported participants to locations like Nantucket, and The Hamptons via a branded helicopter while promoting signature recipes.
7.2
Score
Popularity
Activity
Freshness
35
Branded Father's Day Barbecues
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
<
34
Travel-Themed Cocktail Clubs
Travel-Themed Cocktail Clubs
Koko Kanu's 'Frequent Flyers Cocktail Club' Inspires Wanderlust
<
33
Unicorn-Inspired Margaritas
Unicorn-Inspired Margaritas
This Summer Margarita Recipe is Made With Izze Sparkling Water
<
32
Collaborative Cocktail Tastings
Collaborative Cocktail Tastings
Minister Group Teaches Teams How to Mix the Perfect Cocktail
<
31
Tequila-Infused Candies
Tequila-Infused Candies
Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
<
30
Fragrantly Perfumed Cocktails
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
<
29
Perfume-Flavored Cocktails
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
<
28
Car Fuel-Infused Cocktails
Car Fuel-Infused Cocktails
Bompas & Parr’s Newest Craft Cocktails Consist of Clean Car Fuel
<
27
Gin Train Tastings
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
<
26
Unassuming Cocktail Lounges
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
<
25
Superfood Cocktail Menus
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
<
24
Gilded Cotton Candy Cocktails
Gilded Cotton Candy Cocktails
This Luxurious Cocktail is Made with Gold-Infused Cotton Candy
<
23
Theatrical Cocktail Trays
Theatrical Cocktail Trays
The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail
<
22
Aromatic Cocktail Sessions
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
<
21
Cucumber Courier Campaigns
Cucumber Courier Campaigns
Hendrick's Courier Service Shares How to Enjoy a G&T with Cucumber
<
20
Mixology-Based Travel Experience
Mixology-Based Travel Experience
The Grey Goose Mixology Experience Takes Vodka to New Heights
<
19
Pop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
<
18
Couture Aromatic Cocktails
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
<
17
Tiki-Themed Pop-Ups
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
<
16
Robotic Cocktail Makers
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
<
15
AR Cocktail Menus
AR Cocktail Menus
City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu
<
14
Cocktail-Inspired Ice Cream Parlors
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
<
13
Monogrammed Ice Cubes
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
<
12
Cocktail Smoking Bar Equipment
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
<
11
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
<
10
Edible Cocktail Fragrances
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
<
9
Drinkable Glitter Flakes
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
<
8
Pop-Up Beach Bars
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
<
7
TV-Inspired Pop-Up Bars
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
<
6
Edible Alcoholic Bubbles
Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
<
5
Mobile Cocktail Bars
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
<
4
VR Train Tours
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
<
3
Immersive Tequila Experiences
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
<
2
Vodka Cafe Pop-Ups
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
<
1
Branded Pop-Up Chapel Bars
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
<