Bompas & Parr is known for its groundbreaking food and beverage innovations, and its latest menu of craft cocktails is no exception thanks to its clean car fuel ingredients. While car fuel may seem like an odd drink addition, Bompas & Parr's menu aims to illustrate just how safe clean car fuel is for both the planet and cocktail fans.
The brand's latest stunt is a partnership with electric motor racing series Formula E and consists of four covetable cocktails that are each made using an uunexpected car fuel additive. The cocktail varieties include the 'Formula E Cocktail,' an elixir made with "electrified" Absolut vodka, Triple sec, egg white, lemon juice, and glycerin. Additional drinks include a 'Mumm Champion Cocktail' with Bay Laurel-infused glycerine, and even a Electrified Pickleback blend that is made with electrically charged pickle juice.
As sustainable alternatives to car fuels become more common, the need to prove the benefits of such fuels is a natural next step. In this case, Bompas & Parr and Formula E illustrate the diversity of eco fuels, by going as far as to show that they are even safe for human consumption.
Car Fuel-Infused Cocktails
More Stats +/-
Heritage Vodka Parisian Picnics
Ready-to-Drink Alcoholic Juiceboxes
Pressed Juice Sodas
Travel-Themed Cocktail Clubs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Bompas & Parr’s Newest Craft Cocktails Consist of Clean Car Fuel
- By: Jana PijakJun 24, 2017