Popsugar's color-changing summer margarita is inspired by the massive unicorn obsession that has taken over social media in recent months. The recipe was created by Ashley Rose Conway, and sparkling water brand Izze.
Izze is known for offering refreshing, and boldly flavored water blends like its best-selling raspberry which is featured in this particular recipe. In addition to Izze sparkling water, this color-changing summer margarita features ingredients like a 1/4 cup of dried butterfly pea flower petals, lime juice, tequila, triple sec, and syrup.
Before it is ready to serve, the unicorn margarita is garnished with a hint of salt and topped of with fresh mint sprigs. The margarita's color-changing effect is the result of blue pea flower ice cubes that alter the cocktail's consistency and hue when added to its initial pink mixture -- ultimately creating a dreamy, ombre tone.
What Makes This Trend Stand Out
- Unicorn-inspired Recipes
- The popularity of unicorns on social media presents an opportunity for businesses to create unique and visually appealing unicorn-inspired food and drink recipes.
- Color-changing Cocktails
- Color-changing cocktails like the unicorn margarita offer a novel and Instagrammable experience, providing an opportunity for bars and restaurants to attract customers with visually stunning drinks.
- Alternative Beverage Blends
- Izze's use of boldly flavored water blends in the unicorn margarita demonstrates the potential for beverage companies to experiment with alternative ingredients and flavors in their products.
Sectors Adopting This
- Food and Beverage
- The trend of unicorn-inspired recipes opens up opportunities for food and beverage companies to create unique and visually appealing products that appeal to the unicorn-loving consumer market.
- Hospitality and Entertainment
- Bars and restaurants can capitalize on the popularity of color-changing cocktails by offering visually stunning and Instagrammable drinks, enticing customers to visit and share photos on social media.
- Beverage Manufacturing
- The use of alternative beverage blends, like Izze's sparkling water, in the unicorn margarita showcases the potential for beverage companies to innovate and experiment with flavor combinations to create unique and refreshing products.
