Island Oasis is Launching a Range of Drink Mixes for Enjoyment at Home
Michael Hemsworth — July 13, 2021 — Lifestyle
References: islandoasis & bevnet
Island Oasis has announced a new lineup of beverage mixes formulated for use in frozen drinks that will provide consumers with a way to prepare their favorite recipes from the comfort of home. The drinks come in the form of Margarita, Strawberry Daiquiri, Mango, Pina Colada and Watermelon Mint Mojito, which are all well-suited for use in cocktails, mocktails, smoothies and more. Each of the flavors are crafted with no artificial flavors or preservatives, while also containing all-natural colors.
Brand Manager for Island Oasis Angela George spoke on the new drink range saying, "We’re thrilled to offer a lineup of real, fruit-based and clean-label beverage mixes for the first time direct to the consumer, who will enjoy entertaining guests with great-tasting drinks at home this summer and all year long. Now consumers can enjoy drinks that deliver a mouth-pleasing experience and aren’t full of high-fructose corn syrup, or artificial preservatives or colors.”
Brand Manager for Island Oasis Angela George spoke on the new drink range saying, "We’re thrilled to offer a lineup of real, fruit-based and clean-label beverage mixes for the first time direct to the consumer, who will enjoy entertaining guests with great-tasting drinks at home this summer and all year long. Now consumers can enjoy drinks that deliver a mouth-pleasing experience and aren’t full of high-fructose corn syrup, or artificial preservatives or colors.”
Trend Themes
1. At-home Frozen Drink Mixes - An opportunity for food companies to innovate by offering consumers convenient and healthier options for making frozen drinks at home.
2. Clean-label Beverage Mixes - As consumers increasingly prioritize natural and healthy ingredients, a growing trend of companies are offering natural versions of beverage mixes without artificial flavors and preservatives which can be leveraged to create new product lines.
3. DIY Cocktail and Smoothie Kits - A trend of companies offering pre-made mixes or kits has emerged, enabling consumers to easily create their own cocktails and smoothies at home, and companies can stay competitive by creating these kits.
Industry Implications
1. Beverage Industry - Beverage companies have an opportunity to innovate by developing healthier and more natural drink mixes and pre-made kits.
2. Food Industry - The trend of convenient and natural DIY cocktail and smoothie kits can be applied to the food industry, offering consumers a convenient and healthy option for making food at home.
3. Hospitality Industry - Restaurants, bars, and hotels can leverage the trend of DIY cocktail and smoothie kits by providing them as a service, which enables consumers to enjoy their drinks in the comfort of their own home.
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