The Art of Patrón is the premium tequila brand's unique event series that toured US cities last year. Hosting events in the heart of Miami, Los Angeles and New York, the brand chronicled its creative process and values with each experience.
Imported from Mexico, Patrón Tequila is a premium brand known for its great taste and dedicated fan following. The brand's Art of Patrón event series took US cities by storm and invited visitors to experience the brand's unique blend of immersive art installations, live performances and mixology demonstrations that spotlighted a myriad of craft cocktail recipes.
In addition, visitors also got to sample gourmet eats that were expertly paired with Patrón's tequila blends. Recognizing the power of experiential marketing, the Hispanic beverage brand let its North American consumer base experience its creative vision while learning more about how its premium product is made.