Knowing that many consumers want to be served experiences more than simply handed a drink, Crystal Head Vodka is now offering a new way for bar-goers to make a cocktail.
'Deconstructed Martini' takes the form of a tray that's equipped with miniature alcohol bottles and shakers, so that a sample-sized drink can be mixed and garnished on the spot to a patron's specifications. Since the process of ordering and mixing a drink can be daunting, bartenders will be able to give guidance on how much to dilute a drink, how long to shake it or the instances when a drink should be garnished with an olive versus a lime.
The Deconstructed Martini experience will be offered up at three London venues, bringing theatrical experiences to the bar.
What Makes This Trend Stand Out
- Experiential Cocktails
- Bars and brands can offer patrons unique cocktail experiences that go beyond simply ordering a drink.
- Personalized Drink Making
- Technology and creative presentation can allow consumers to customize their drinks and feel more involved in the making process.
- Miniature Bar Accessories
- Smaller-sized cocktail making tools and bottled ingredients can create a more portable and interactive bar experience.
Sectors Adopting This
- Hospitality
- Bars and restaurants can use innovative drink experiences to attract customers and differentiate themselves from competitors.
- Alcohol and Spirits
- Brands can develop unique, interactive packaging and marketing campaigns to promote new products and engage with customers.
- Event Planning
- Caterers and event planners can offer distinctive drink serving options to add a touch of entertainment and personalization to events.
