Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

48 Food & Beverage Activations

From Curbside Cupboard Pop-Ups to Floating Market Soda Pop-Ups

— March 18, 2016 — Marketing
Food and beverage activations serve as key brand touchpoints that highlight a product's best uses and helping consumers imagine how they themselves could make use of the offering. From temporary cafe pop-ups that feature celebrity chefs to festival kiosks serving up complementary frozen yogurt samples, there are plenty of examples that point to the future of experiential marketing in relation to food and beverage.

Held in Toronto's Queen West neighborhood during February 2016, the Campbell's Cantina was hosted by local celebrity chef Matt Dean Pettit and featured four of the brand's products incorporated with fresh ingredients. The interactive pop-up featured cooking tutorials with Pettit himself and the opportunity to try out his four soup creations for free. The event supported the brand's larger 'We All Soup' campaign and used the hashtag #WEALLSOUPTO.
6.6
Score
Popularity
Activity
Freshness
48
Low-Calorie Breakfast Pop-Ups
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
<
47
Breakfast Vending Machines
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
<
46
Pasta Brand Birthday Celebrations
Pasta Brand Birthday Celebrations
Risotto Brand Riso Gallo Will Host a Pop-Up Dining Experience
<
45
Vintage Soda Cocktail Pop-Ups
Vintage Soda Cocktail Pop-Ups
Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
<
44
Food Truck Pumpkin Giveaways
Food Truck Pumpkin Giveaways
This Healthy Food Truck is Giving Out Free Pumpkin Pie Quest Bars
<
43
Fantasy Feast Publicity Stunts
Fantasy Feast Publicity Stunts
The Game of Thrones Pop-Up Will Serve a 3-Day Epic Banquet
<
42
Iconic Candy-Themed Cafes
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
<
41
Insect-Infused Pop-Up Eateries
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
<
40
Margarine Culinary Pop-Ups
Margarine Culinary Pop-Ups
The Becel Blend Bar Highlights the Brand's Versatile Product Range
<
39
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
<
38
Pop-Up Ski Lounges
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
<
37
Festival Yogurt Shops
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
<
36
Chocolate Bunny Activations
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
<
35
Grove-Inspired Yogurt Experiences
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
<
34
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
<
33
Upscale Fast Food Pop-ups
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
<
32
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
<
31
Branded Soup Pop-Ups
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
<
30
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
29
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
<
28
Fashionable Cafe Pop-Ups
Fashionable Cafe Pop-Ups
The Thomas Burberry Cafe Celebrates the Label's Latest Menswear Range
<
27
Sensory Dessert Schools
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
<
26
Pop-Up Salad Bars
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
<
25
Pop-Up Toast Cafes
Pop-Up Toast Cafes
Popped Culture is a Pop-Up Cafe Dedicated to Artisan Toast
<
24
Festive Candy Campaigns
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
<
23
Experimental Snack Brand Pop-Ups
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
<
22
Floating Market Soda Pop-Ups
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
<
21
Brand Expansion Pop-Ups
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
<
20
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
<
19
Curbside Cupboard Pop-Ups
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
<
18
Positivity-Rewarding Cafes
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
<
17
Nutty Pop-Up Kitchens
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
<
16
Customized Candy Studios
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
<
15
Branded Biscuit Installations
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
<
14
Shipping Container Pop-Ups
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
<
13
Branded Traveling Market Tours
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
<
12
Customizable Ice Cream
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
<
11
Savory Cocktail Pop-Up Bars
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
<
10
Cheese-Sampling Photobooths
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
<
9
In-Store Immersion Pods
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
<
8
Sensorial Coffee Bar Pop-Ups
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
<
7
Bike-Powered Outdoor Cinemas
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
<
6
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
<
5
Mysterious Urban Cookie Vaults
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
<
4
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
<
3
Branded Confectionery Kiosks
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
<
2
Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
<
1
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<