In order to showcase its holiday line in a fun and festive way, this year supermarket chain Asda created a unique Christmas pop-up.
The pop-up space is styled like a ski lodge, which transports people into a cozy cabin inside snowy mountains. Inside The Lodge, people are met by brand representatives wearing sweaters from Asda's George retail line. Additionally, there are many snacks to be had, including festive dishes like maple smoked salmonn with beetroot and radish bites, as wel as a red velvet yule log from the brand's Extra Special assortment.
In order to encourage people to share their #BecauseItsChristmas experience online, visitors to The Lodge have the chance to dress up in a fun set of winter props and can receive a free photo print when the holiday hashtag is used.