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20 Personified Pet Ads

From Stylish Animal Editorials to Canine Photographer Campaigns

— November 25, 2016 — Lifestyle
While many people already think of their cats and dogs as members of the family, advertisers are only recently tapping into this feeling with the rise of personified pet campaigns. Whether these furry creatures are dressed in human clothes or taking on actual jobs, each campaign demonstrates that it is not hard for consumers to think of their pets as real people.

One reason that advertisers use pets in place of humans is to add a touch of humor to a campaign. For instance, the cat food brand Temptations recently released a hilarious ad that involved turning four fabulous felines into a band called 'The Electric Furs.' Similarly, Honda created a commercial that involved cats falling in love with different vehicles and even attempting to drive them.

However, personified pet ads don't always take the humorous approach. In fact, many use pets to strike an emotional cord with consumers by tapping into the deep bond that owners share with their animals. Some examples of emotional ads that portray pets as members of the family include the 'Doggy Dorm Décor' ad by Staples, John Lewis' 'Buster the Boxer' commercial and the Battersea shelter's 'Who Needs Who' campaign.
5.3
Score
Popularity
Activity
Freshness
20
Competitor-Comparing Computer Ads
Competitor-Comparing Computer Ads
Microsoft's Surface Pro 4 Beats Out a MacBook in This Playful Ad
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19
Pet-Centric College Ads
Pet-Centric College Ads
Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
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18
Buried Travel Ads
Buried Travel Ads
GNV's Cruise Marketing Stunt Has Dogs Discover Toys with Ads on Them
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17
Pet-Friendly Rental Home Ads
Pet-Friendly Rental Home Ads
Marnie the Dog Was Featured in This Luxurious Airbnb Commercial
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16
Animated Camera Ads
Animated Camera Ads
This GoPro Advertisement Promotes 'The Secret Life of Pets'
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15
Cat-Centered Car Ads
Cat-Centered Car Ads
Honda's Cat Ads Show Furry Felines Falling in Love with Vehicles
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14
80s Feline Commercials
80s Feline Commercials
'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
<
13
Bouncing Animal Christmas Ads
Bouncing Animal Christmas Ads
John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
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12
Canine Photographer Campaigns
Canine Photographer Campaigns
Japanese Pet Food Brands Had Dog Photographers Take Family Portraits
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11
Chaotic Christmas Ads
Chaotic Christmas Ads
Sainsbury’s Holiday Ad Tells the Tale of Mog's Christmas Calamity
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10
Festive Feline Sweater Ads
Festive Feline Sweater Ads
The #SaySorry Ad Encourages Cat Owners to Reward Their Pets with Treats
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9
Creature Hybrid Commercials
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
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8
Viral Cat Commercials
Viral Cat Commercials
This German Commercial Follows Grocery Shopping Cats with a Meowing Song
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7
Philanthropic Pet Campaigns
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
<
6
Senior Pet Adoption Pageants
Senior Pet Adoption Pageants
This Ad Features Senior Pets Participating in a Quirky Pageant
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5
Emotional Pet Rescue Ads
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
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4
Costumed Cat Adoption Ads
Costumed Cat Adoption Ads
These Playfully Dressed Up Cat Images Aim to Increase Pet Adoption Rates
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3
Stylish Animal Editorials
Stylish Animal Editorials
Lucky Magazine's Latest Issue is Covered by Celebrity Pets as a Prank
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2
Dog People Diptychs
Dog People Diptychs
This Photo Series Compares People's Facial Expressions to Furry Friends
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1
Stylish Dog Ads
Stylish Dog Ads
The Latest Mr. Porter Fashion Campaign Features Instagram-Famous Pups
<