Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,543 inspiring examples.
Trend Reports
Discover why 1,041 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,041 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,354 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,543 cutting edge ideas.

20 Personified Pet Ads

From Stylish Animal Editorials to Canine Photographer Campaigns

— November 25, 2016 — Lifestyle
While many people already think of their cats and dogs as members of the family, advertisers are only recently tapping into this feeling with the rise of personified pet campaigns. Whether these furry creatures are dressed in human clothes or taking on actual jobs, each campaign demonstrates that it is not hard for consumers to think of their pets as real people.

One reason that advertisers use pets in place of humans is to add a touch of humor to a campaign. For instance, the cat food brand Temptations recently released a hilarious ad that involved turning four fabulous felines into a band called 'The Electric Furs.' Similarly, Honda created a commercial that involved cats falling in love with different vehicles and even attempting to drive them.

However, personified pet ads don't always take the humorous approach. In fact, many use pets to strike an emotional cord with consumers by tapping into the deep bond that owners share with their animals. Some examples of emotional ads that portray pets as members of the family include the 'Doggy Dorm Décor' ad by Staples, John Lewis' 'Buster the Boxer' commercial and the Battersea shelter's 'Who Needs Who' campaign.
5.1
Score
Popularity
Activity
Freshness
20
Competitor-Comparing Computer Ads
Competitor-Comparing Computer Ads
Microsoft's Surface Pro 4 Beats Out a MacBook in This Playful Ad
<
19
Buried Travel Ads
Buried Travel Ads
GNV's Cruise Marketing Stunt Has Dogs Discover Toys with Ads on Them
<
18
Pet-Centric College Ads
Pet-Centric College Ads
Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
<
17
Bouncing Animal Christmas Ads
Bouncing Animal Christmas Ads
John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
<
16
Canine Photographer Campaigns
Canine Photographer Campaigns
Japanese Pet Food Brands Had Dog Photographers Take Family Portraits
<
15
Animated Camera Ads
Animated Camera Ads
This GoPro Advertisement Promotes 'The Secret Life of Pets'
<
14
Cat-Centered Car Ads
Cat-Centered Car Ads
Honda's Cat Ads Show Furry Felines Falling in Love with Vehicles
<
13
Pet-Friendly Rental Home Ads
Pet-Friendly Rental Home Ads
Marnie the Dog Was Featured in This Luxurious Airbnb Commercial
<
12
Festive Feline Sweater Ads
Festive Feline Sweater Ads
The #SaySorry Ad Encourages Cat Owners to Reward Their Pets with Treats
<
11
Creature Hybrid Commercials
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
<
10
80s Feline Commercials
80s Feline Commercials
'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
<
9
Chaotic Christmas Ads
Chaotic Christmas Ads
Sainsbury’s Holiday Ad Tells the Tale of Mog's Christmas Calamity
<
8
Philanthropic Pet Campaigns
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
<
7
Senior Pet Adoption Pageants
Senior Pet Adoption Pageants
This Ad Features Senior Pets Participating in a Quirky Pageant
<
6
Emotional Pet Rescue Ads
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
<
5
Viral Cat Commercials
Viral Cat Commercials
This German Commercial Follows Grocery Shopping Cats with a Meowing Song
<
4
Costumed Cat Adoption Ads
Costumed Cat Adoption Ads
These Playfully Dressed Up Cat Images Aim to Increase Pet Adoption Rates
<
3
Stylish Animal Editorials
Stylish Animal Editorials
Lucky Magazine's Latest Issue is Covered by Celebrity Pets as a Prank
<
2
Dog People Diptychs
Dog People Diptychs
This Photo Series Compares People's Facial Expressions to Furry Friends
<
1
Stylish Dog Ads
Stylish Dog Ads
The Latest Mr. Porter Fashion Campaign Features Instagram-Famous Pups
<