The rivalry between Microsoft and Apple has been ongoing for sometime now, however its especially clear in this commercial that seeks to promote Microsoft's Surface Pro 4.
It begins with a woman who detaches the screen of her laptop from the keyboard with ease, at which point a man appears from under the table while singing a song. Throughout it, he compares Microsoft's Surface Pro 4 to a MacBook Air, essentially telling consumers all the ways that Apple's product is inferior to the product's innovative design.
The singing man considers how Microsoft's Surface Pro 4 has a pen to write on the touchscreen with, an incredibly high resolution and is more lightweight than the MacBook Air. With this, the company targets it's creation's most prominent rival -- hoping that the effort will drive consumers to its stores rather than Apple's.
Competitor-Comparing Computer Ads
More Stats +/-
Corporeal Product Design Systems
Inexpensive Upgradeable Laptops
Football-Themed Keyboard Covers
AR Smart Home Controls
Online Scheduling Platforms
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.