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The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption

 - Nov 14, 2015
References: battersea.org.uk & adweek
United Kingdom animal shelter Battersea created this ad titled 'Who Needs Who?' to promote the mutual benefit of pet adoption.

While many people believe that adopting a pet is a great way to provide a homeless animal love and affection, it also benefits the pet adopter as well. This ad features a variety of testimonials from those who have adopted pets. The testimonies range from children to adults who express how adopting a pet has changed their lives. Some of the testimonies even share personal stories about how the pets have helped people overcome depression and cancer.

The heartwarming ad is titled 'Who Needs Who?' because at the end of the day, both the pet and the human have a loving connection and an irreplaceable friendship.