- Apr 5, 2016
From massage-giving bus shelter ads to melting billboards made of ice, these creative outdoor ads serve as a countless source of information for brands looking to create a truly captivating outdoor advertising campaign.

With the help of Saatchi & Saatchi Los Angeles, the Toyota brand recently installed a towering rock-climbing wall in the center of Times Square. The clever campaign kicked off with Team Toyota rally car navigator Christina Fate scaling the wall in an impressive burst of speed and is sure to succeed in catching consumers' attention in a chaotic district.

In the summer of 2015, ad agency JCDecaux helped McDonald's Netherlands launch an interactive bus stop ad in Amsterdam that unlocked to release 100 free McFlurry's when the temperature reached exactly 38.6-degrees Celsius.

From Urban Garden Billboards to Interactive Paper Bus Ads: