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70 Creative Outdoor Ads

From Urban Garden Billboards to Interactive Paper Bus Ads

— April 5, 2016 — Autos
From massage-giving bus shelter ads to melting billboards made of ice, these creative outdoor ads serve as a countless source of information for brands looking to create a truly captivating outdoor advertising campaign.

With the help of Saatchi & Saatchi Los Angeles, the Toyota brand recently installed a towering rock-climbing wall in the center of Times Square. The clever campaign kicked off with Team Toyota rally car navigator Christina Fate scaling the wall in an impressive burst of speed and is sure to succeed in catching consumers' attention in a chaotic district.

In the summer of 2015, ad agency JCDecaux helped McDonald's Netherlands launch an interactive bus stop ad in Amsterdam that unlocked to release 100 free McFlurry's when the temperature reached exactly 38.6-degrees Celsius.
7
Score
Popularity
Activity
Freshness
70
Clean Slate Charity Campaigns
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
<
69
Connected Skin Cancer Billboards
Connected Skin Cancer Billboards
The 'Shadow Wi-Fi' Installation Promotes Illness Prevention
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68
Extreme Lip Balm Tests
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
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67
Sunscreen Claw Games
Sunscreen Claw Games
This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
<
66
Nature-Mimicking Billboards
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
<
65
Boozy Knit Billboards
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
<
64
Interactive Paper Ads
Interactive Paper Ads
These Google Ads Allow People to Select Which Charity the Brand Will Fund
<
63
Startling Gaming Billboards
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
<
62
Magical Floating Billboards
Magical Floating Billboards
This Billboard Advertising Stunt Cleverly Promotes a Magic Festival
<
61
Moustache-Growing Campaigns
Moustache-Growing Campaigns
'Made in Movember' Encourages Support for Moustache Growers
<
60
Clothing-Constructed Billboards
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
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59
Helpful Parking Billboards
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
<
58
Woven Cultural Billboards
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
<
57
Face-Mimicking Billboards
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
<
56
Vibrating Massage Billboards
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
<
55
Vacuum-Suctioned Billboards
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
<
54
Audible Travel Billboards
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
<
53
Car-Smashing Billboards
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
<
52
Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
<
51
Bouldering Billboards
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
<
50
Whipped Cream Weather Billboards
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
<
49
Provocative Hotel-Sharing Ads
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
<
48
Playoff Beard-Embracing Ads
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
<
47
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
<
46
Omniscient Rapper Billboards
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
<
45
Rapper-Referencing Religion Billboards
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
<
44
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
43
Interactive Pork Campaigns
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
<
42
Interactive Holiday Billboards
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
<
41
Vertical Blind Billboards
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
<
40
Rock Wall Billboards
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
<
39
Pet Adoption Beacon Ads
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
<
38
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
<
37
Honey Bee Advertising Structures
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
<
36
Shredding Billboard Campaigns
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
<
35
Building Block Billboards
Building Block Billboards
This Playful Subway Advertising Stunt Turns Commuters into Builders
<
34
Handmade Conservation Ads
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
<
33
Human Billboard Stunts
Human Billboard Stunts
London's 'Survival Billboard' is a Promotional Stunt for Tomb Raider
<
32
Ultramodern Karaoke Bar Branding
Ultramodern Karaoke Bar Branding
This Karaoke Bar Branding Features Vibrant Geometrical Imagery
<
31
Snack Bar Billboards
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
<
30
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
29
Smartphone-Integrated Bus Shelters
Smartphone-Integrated Bus Shelters
These Transit Stops Help Commuters Stay Connected
<
28
Homeless Billboard Beds
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
<
27
Fresh Garden Billboards
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
<
26
Wrap-Around Alert Billboards
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
<
25
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
24
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
<
23
Twitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
<
22
Tweet-Activated Snack Machines
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
<
21
Small Size Billboards
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
<
20
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
<
19
Londoner Narrative Billboards
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
<
18
Mind-Controlled Gaming Billboards
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
<
17
Localized Fitness Campaigns
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
<
16
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
<
15
Edible Cake Billboards
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
<
14
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
13
Social Warming Stations
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
<
12
Workout-Advertising Robots
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
<
11
Ice Block Billboards
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
<
10
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
9
River Cleaning Billboards
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
<
8
Typographic Bus Stops
Typographic Bus Stops
Art Group 'mmmm…' Have Designed a Meta Space to Wait for the Bus
<
7
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
<
6
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
<
5
Beer-Dispensing Christmas Trees
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
<
4
People-Powered Billboard Ads
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
<
3
Digital Bus Shelter Advertisements
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
<
2
Candy-Dispensing Public Benches
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
<
1
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<