Burberry's 'Personalized For You' ad is the luxury brand's latest marketing stunt that takes London streets by storm. Displayed at Piccadilly Circus in London, this outstanding billboard allows Burberry fans to contribute to the brand's advertising campaign.
This interactive 3D experience follows the brand's Burberry Booth initiative which allows shoppers of the Burberry London store to be a part of the label's festive film. Located in one of London's busiest areas, Burberry's Personalized For You ad is a digital billboard on Piccadilly's curved screen. The screen displays computer-generated images of Buberry's heritage scarf which pedestrians can personalize and interact with using their smartphones.
Up to five consumers at a time will be able to browse the brand's collection of scarves, pick a favorite and then personalize it before sending their unique creation to the billboard, where they are able to control its movements on the screen.