Burberry's 'Personalized For You' ad is the luxury brand's latest marketing stunt that takes London streets by storm. Displayed at Piccadilly Circus in London, this outstanding billboard allows Burberry fans to contribute to the brand's advertising campaign.
This interactive 3D experience follows the brand's Burberry Booth initiative which allows shoppers of the Burberry London store to be a part of the label's festive film. Located in one of London's busiest areas, Burberry's Personalized For You ad is a digital billboard on Piccadilly's curved screen. The screen displays computer-generated images of Buberry's heritage scarf which pedestrians can personalize and interact with using their smartphones.
Up to five consumers at a time will be able to browse the brand's collection of scarves, pick a favorite and then personalize it before sending their unique creation to the billboard, where they are able to control its movements on the screen.
Interactive Holiday Billboards
More Stats +/-
Pre-Loaded Luxury Totes
Personalized Scarf Bars
Interactive Holiday Campaigns
Ballet-Inspired Ad Campaigns
Fashion Messaging Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.