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40 Dynamic Outdoor Billboards

From Rock Wall Billboards to Crowdsourced Car Ads

— May 3, 2016 — Marketing
These examples of dynamic outdoor billboards are a far cry from static advertisements of the past. In order to compete with other more engaging forms of advertising, large-scale billboards are being redesigned with highly interactive and responsive elements.

For instance, McDonald's set up a billboard that displayed an image of a whipped cream-topped drink where the height of the topping was altered to reflect expected amount of expected snowfall. While this design responds to environmental factors, Netflix created a series of ads for its Daredevil series that allowed the public to modify the appearance of the billboards through Twitter.

Creative billboard advertisements like these embrace theatrical elements and give consumers a reason to keep their eyes on them and share what they see.
6.9
Score
Popularity
Activity
Freshness
40
Eye-Shutting Billboards
Eye-Shutting Billboards
This Car Insurance Ad Shuts Its Eyes to Mimic a Good Night's Sleep
<
39
Data-Powered Tennis Posters
Data-Powered Tennis Posters
These IBM Ads Share Animated Sports Facts Based on Real-Time Events
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38
Boozy Knit Billboards
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
<
37
Rest Stop Billboards
Rest Stop Billboards
Sodimac's Ad Roadside Promotes a Garage for Tired Drivers to Sleep for Free
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36
Connected Skin Cancer Billboards
Connected Skin Cancer Billboards
The 'Shadow Wi-Fi' Installation Promotes Illness Prevention
<
35
Crowdsourced Car Ads
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
<
34
Disappearing Magic Billboards
Disappearing Magic Billboards
This Quebec City Magic Festival Ad Does a Stunt Before the Public
<
33
Drone-Mounted Billboards
Drone-Mounted Billboards
Skye Aero Wants To Use Drone Billboards to Revolutionize Advertising
<
32
Melting Neon Billboards
Melting Neon Billboards
This Neon Billboard Made from Ice Encourages People to Thaw Out in Mexico
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31
Real-Time Furniture Billboards
Real-Time Furniture Billboards
This Furniture Advertisement from IKEA is Built with a Storage Unit
<
30
Live Prison Billboards
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
<
29
Startling Gaming Billboards
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
<
28
Competitive Burger Billboards
Competitive Burger Billboards
This Massive Vertical Billboard Promotes McDonalds Over Burger King
<
27
Personalized Chocolate Billboards
Personalized Chocolate Billboards
These Milka Chocolate Ads Share 'Tender Messages' in the Ukraine
<
26
Male-Targeted Weather Billboards
Male-Targeted Weather Billboards
This Real-Time Weather Ad for Bonds Features Reactive Animations
<
25
Brand-Adoring Billboards
Brand-Adoring Billboards
Diet Coke's 'ReTweets of Love' is a Series of Twitter Art from Fan Tweets
<
24
Trolls-Shaming Diversity Initiatives
Trolls-Shaming Diversity Initiatives
This Anti-Racism Campaign Shows Online Bullies Consequences
<
23
Vibrating Massage Billboards
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
<
22
Face-Mimicking Billboards
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
<
21
Interactive Yodeling Billboards
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
<
20
Periscope-Streaming Campaigns
Periscope-Streaming Campaigns
Calvin Klein Will Be Live-Stream Its Fall Ad Campaign
<
19
Woven Cultural Billboards
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
<
18
Whipped Cream Weather Billboards
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
<
17
Mosquito-Killing Billboards
Mosquito-Killing Billboards
This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
<
16
Dueling Vigilante Billboards
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
<
15
Personalized Christmas Billboards
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
<
14
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
13
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
<
12
Interactive Holiday Billboards
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
<
11
Rock Wall Billboards
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
<
10
Social City Billboards
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
<
9
Unwrapped Chocolate Billboards
Unwrapped Chocolate Billboards
This Museum Ad for a Chocolate Exhibition is Gradually Revealed
<
8
Wrap-Around Alert Billboards
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
<
7
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
6
Snack Bar Billboards
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
<
5
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
4
Homeless Billboard Beds
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
<
3
Artwork Advertising
Artwork Advertising
Billboard Advertisements in Los Angeles Display Artwork Instead of Ads
<
2
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
1
Secretive Smart Billboards
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
<