Coca-Cola has teamed up with Google to create an interactive billboard located in Time Square that will broadcast name facts when you send a tweet to it. This playful ad is an extension of Coca-Cola's 'Share a Coke' campaign.
This massive eye-catching billboard is made possible with the help of Google's vast portal of name facts and information. Using the 1,000 names that Coke beverages are labeled with, Google conjures up a ton of facts that are revealed to those who send a quick tweet to the billboard. When a tweet is sent with a name, the billboard screen presents a Coke bottle exploding with a list of facts about that name.
Coca-Cola is committed to continuing the conversation between itself and its consumers and this yet another tactic to ensure the conversation remains a two-way street.