Ady Floyd
Futurist, VP Innovation Strategy
Toronto, ON · Member since Mar 2015
2,627Published Articles
2.6MArticle Views
Ady Floyd is a Futurist and VP of Innovation Strategy at Trend Hunter. She's also a certified Beer Specialist and World Beer Judge.
She designs and customizes keynotes and workshops for global brands, translating data-driven insights into tailored innovation experiences. Her work spans industries including food & beverage, retail, sustainability, and entertainment, supporting brands like Diageo, Roots, Crayola, and Coca-Cola.
She designs and customizes keynotes and workshops for global brands, translating data-driven insights into tailored innovation experiences. Her work spans industries including food & beverage, retail, sustainability, and entertainment, supporting brands like Diageo, Roots, Crayola, and Coca-Cola.
Featured Ideas
Cupcake-Inspired Watches
The 'Johnny Cupcakes x G-Shock' Watch is a Playful Turquoise TimepieceLimited-Edition Collaborations — Businesses can explore creative collaborations to produce limited-edition whimsical products that appeal to a broader audience.Globally Inclusive Tacos
These Falafel Tacos Celebrate Cultural Influences from MexicoGlobally-Inclusive Cuisine — Chefs are creating dishes that combine cultural influences from different parts of the world to create a unique culinary experience for consumers.Thicket-Mimicking Pavillions
The 'Thicket Pavilion Study 2.0' is a Semi-Clear Steel Rod StructureThicket-Mimicking Architecture — There is an opportunity for architects and designers to create structures that mimic natural elements like thickets to provide unique public meeting spaces and memorable experiences.Animalistic Dot Art
This Artist Uses Vividly Colored Dots to Create Realistic Animal ImagesMosaic Dot Art — There is potential for continued innovation in the use of mosaic dots to create realistic images.Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY CocktailsMillennial-Focused Cocktail Tutorials — Disruptive innovation opportunity: Create an interactive cocktail tutorial platform that allows users to customize their own drinks and share their creations with others.Feline-Adorned Panties
The Cheeky 'Lickstarter' Pussycat Panties Feature Frisky Feline FacesCat-themed Clothing — Entrepreneurs can capitalize on the trend by creating cat-themed clothing for consumers who love their furry feline friends.Film Festival Cocktails
The Grey Goose Brand Ambassador Unveils Exclusive 2015 TIFF CocktailsFilm Festival Cocktails — Creating specialized cocktails for large public events such as film festivals can attract industry professionals, locals, and tourists to try new drinks.Fabric-Dyed Ceramics
These Unique Ceramics are Colored Using a Fabric Dye and a Glazing ProcessFabric-Dyed Ceramics — Opportunity for creating unique and vibrant ceramic pieces through the innovative technique of fabric dyeing.Vase-Mimicking Buildings
The Spherical Buildings in This Complex House a Museum and a HotelSculptural Architecture — The trend of designing buildings in unique shapes and forms, challenging traditional rectangular structures.Futuristic Water Editorials
The 'Celestial Bodies' Photography Project Explores Space and WaterUnderwater Photography — Disruptive innovation opportunity: Develop new techniques and tools for capturing stunning underwater photographs.Pillow-Embedded Hoods
The 'HYPNOS' is a Hooded Sweatshirt Created with an Embedded Blowup CushionInflatable Hooded Apparel — The incorporation of inflatable cushioning in hooded apparel creates innovative and comfortable solutions for rest and relaxation on-the-go.Blues-Inspired Beer Labels
These Brew Labels Reflect the Connection Between Blues Music and BoozeMusic-Inspired Beer Labels — Opportunity for breweries to create beer labels that appeal to music lovers and enthusiasts, showcasing the connection between music and beer.Q&A with Ady
What's your favorite accomplishment?
Presenting on Trend Hunter's Future Festival World Summit stage. Speaking to thousands of fascinating, creative, innovators.
How do you define cool?
Different.
Abstract.
Random.
What is your secret to uncovering trends?
Consistent exploration. Talking to everyone!
What do you enjoy most about Trend Hunter?
.
What are your tips for writing a juicy post?
Write it, then read it in someone elses shoes (sometimes literally) but, if you're not into it, no one else will be either.
How do you reset to be creative?
For me, recharging either consists of a jog, or a solid sleep. Step back, breath, take a minute for myself, and I'm good to go.
What inspires or excites you?
People. Simple as that.