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Ady Floyd

Senior Research Manager
Articles
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Location
Toronto, ON
Member Since
Mar 2015
Professionally, I'm a Futurist & Director of Client Success. Personally, I'm a craft beer lover, a whiskey tester, live comedy viewer, superhero fanatic, adventure seeker and have a (un)healthy obsession with Harry Potter - visiting the Warner Bros. Studio in London England to see the Harry Potter film set was a mind-blowing and unforgettable experience.
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Presenting on Trend Hunter's Future Festival World Summit stage. Speaking to thousands of fascinating, creative, innovators.
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Different. Abstract. Random.
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Consistent exploration. Talking to everyone!
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Write it, then read it in someone elses shoes (sometimes literally) but, if you're not into it, no one else will be either.
How do you reset to be creative?
For me, recharging either consists of a jog, or a solid sleep. Step back, breath, take a minute for myself, and I'm good to go.
What inspires or excites you?
People. Simple as that.
The Post-Pandemic Future of Retail
The Post-Pandemic Future of Retail
Retail Innovation in 2022
It used to be that retailers were built to last, but now we know that they are built to change; as we look to the future of post-pandemic retail, this has never been more true. As the retail... MORE
Nature-Inspired AI-Curated Concerts
Nature-Inspired AI-Curated Concerts
Huawei's 'Sound of Light' Combines Music, AI & Northern Lights
After a 10-hour flight I found myself in the beautiful country of Austria to attend Huawei’s AI-curated musical experience called ‘The Sound of Light:’ a concert powered by the Mate 20 Pro... MORE
Luxury Estate Car Retreats
Luxury Estate Car Retreats
Trend Hunter Travels to Calgary to Test Drive the 2017 Buick Envision
Earlier this month, I had the privilege of traveling to Calgary, Alberta to test drive the all-new 2017 Buick Envision—the brand’s first luxury compact SUV. In an effort to personify the... MORE
Asian-Themed Princess Art
Asian-Themed Princess Art
This Graphic Artist Recreates Disney Princesses with an Asian Twist
French graphic designer Arto Saad created a series of Disney princess art using an Asian theme. The artwork was inspired by Kokeshi dolls, which are handcrafted wooden figures that portray Japanese... MORE
Backtracking Earth Hour Ads
Backtracking Earth Hour Ads
This Earth Hour 2016 Ad Shows a Woman in 2090 and Backtracks to Today
This creative ad for Earth Hour 2016 begins in the year 2090, as an elderly woman reminisces about the environmental progress that has taken place over her lifetime. Since the ad begins in 2090,... MORE
Pop-Up Bunny Spas
Pop-Up Bunny Spas
The 7th Heaven Spa Promotes the Brand's Cruelty-Free Approach to Beauty
The ‘7th Heaven Spa’ is set to be erected in London, England to raise awareness of cruelty-free beauty. Those attending the pop-up spa will be introduced to cuddly bunny rabbits that... MORE
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
This gamified billboard created for Reebok displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes—only the fastest runner... MORE
Reminiscent Candy Campaigns
Reminiscent Candy Campaigns
Zedd and Aloe Blacc Team Up to Celebrate The M&Ms 75th Anniversary
In honor of M&M’s 75th anniversary, Zedd and Aloe Blacc teamed up to create a brand new song, appropriately titled ‘Candyman.’ This ad features the musical duo recreating the... MORE
Unlimited Cheese Festivals
Unlimited Cheese Festivals
This Official Midwestern Cheese Festival is Called 'Cheesetopia'
Inspired by the rising consumer demand for cheese and gourmet dairy products, Chicago decided to create an official cheese festival titled ‘Cheesetopia.’ This surreal event is set to... MORE
Self-Inflating Sleeping Bags
Self-Inflating Sleeping Bags
The Bundle Bed is a Sleeker Version of a Sleeping Bag made for Travel
The ‘Bundle Bed’ is essentially a light-weight sleeping bag that contains a full bed in one simplified rolled-up design, which can be used anywhere. James Clark and Lucy Bartlett... MORE
Emoji Movie Posters
Emoji Movie Posters
This Artist Recreated Oscar-Nominated Films Using Compatible Emoji Symbols
Portuguese designer Teresa Gonçalves created these emoji movie posters as a tribute to this year’s Oscar nominations. Each image makes use of a classic emoji to represent one of this year’s... MORE
Eco Embroidered Gowns
Eco Embroidered Gowns
These Dresses by Valentino Feature Extreme Floral Embroidery
This latest collection of dresses by Valentino features massive displays of floral and eco-themed embroidery. These images present the two newest Valentino collections. One of the lines is the &#... MORE
Dubbed Superstore Ads
Dubbed Superstore Ads
This Ad for Kohl's Uses Voice-Overs of Oscar-Winning Acceptance Speeches
These humorous ads for Kohl’s superstore use dubbed voice-overs of past Oscar-winning speeches. The team at ‘Anomaly and Huge’ created the commercials, which take up 30 to 60 seconds... MORE
Anti-Bullying Smartphone Ads
Anti-Bullying Smartphone Ads
This Android Ad Uses a Rock, Paper, Scissors Game to Boast Diversity
This heart-warming Android ad presents the audience with animated rocks, paper and scissors while recreating a nostalgic childhood game. In a new rendition of the class game ‘Rock, Paper,... MORE
Stem-Free Wine Glasses
Stem-Free Wine Glasses
These Luxurious Wine Glasses Use a Metal Base and Eliminate the Stem
French goldsmith Puiforcat created these luxurious wine glasses that alter the classic form of a stemmed glass, to present a collection of metal-based cups. Instead of sculpting a wine glass with... MORE
Ominous Juice Packaging
Ominous Juice Packaging
These Alluring Black Bottled Health Juices Represent the Zumería Juice Bar
Design studio Estudio Yeyé recently created the black bottled juice packaging for Maxican raw juice bar Zumería. The ominous packaging is a fresh design that stands apart from traditional clear... MORE
Horrifying Literacy Campaigns
Horrifying Literacy Campaigns
This Ad Promotes Education By Alphabetizing Global Illiteracy Issues
This commercial sheds light on global illiteracy by reciting the alphabet while addressing issues that have evolved through lack of education. The ad presents the entire alphabet and focuses on one... MORE
Boy Scout Milk Campaigns
Boy Scout Milk Campaigns
This Cookies and Milk Campign Pairs Girl Guide Cookies & Boy Scout Milk
In an incredibly clever marketing campaign, the ‘Scout Milk Mission’ seeks to combine cookies and milk by encouraging Boy Scouts to sell milk wherever Girl Guides are selling cookies.... MORE
Animalistic Sticky Notes
Animalistic Sticky Notes
These Cutesy Cat Pads are Designed to Look to Kittens in Cardboard Boxes
These adorable cat pads are essentially sticky notes designed in the shape of kittens perched inside cardboard boxes. The Etsy store called ‘DubuDomo’ recently released an entire collection of... MORE
Wakeful Princess Portraits
Wakeful Princess Portraits
This Artist Created a Series of #WokeUpLikeThis Disney Princesses
The #WokeUpLikeThis Disney series is created by artist Isaiah K. Stephens and imagines what animated princesses would look like after a good (or not so good) night’s sleep. The images showcase... MORE
Multi-Paneled Spring Hats
Multi-Paneled Spring Hats
This Fashion Brand has Released a Six Panel Multi-Colored Hat Collection
Accessory brand ‘Noah’ recently released a new collection of spring hats that contain six differently colored panels. The stylish new baseball hats feature the traditional six-paneled... MORE
Heroic Female Action Figures
Heroic Female Action Figures
The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
In a collaborative effort between superstore Target and DC Comics, these female-honoring actions figures called the ‘DC Super Hero Girls’ are set to be launched. The idea behind these... MORE
Retro Gamer Entertainment Systems
Retro Gamer Entertainment Systems
This DIY Nintendo Home Theater System Looks Like a Real Game
This highly creative DIY Nintendo home entertainment system consumes the entire wall of Tylerfulltilt’s living room and looks just like a retro 80s gaming console. This home project, which... MORE
Emerald Menswear Collections
Emerald Menswear Collections
Designer Joao Paulo Guedes Unveiled His Latest Fashion Line at TOM16
Toronto-based designer Joao Paulo Guedes recently unveiled his Fall/Winter 2016 collection during a runway fashion show at Toronto Men’s Fashion Week 2016. The pieces in this menswear... MORE
Shell-Shaped Snack Bowls
Shell-Shaped Snack Bowls
Celebrate World Pistachio Day with This Nut-Inspired Green Pistachio Dish
This uniquely shaped bowl is the ideal snack dish to use while celebrating World Pistachio Day and munching on a nutty treat. The bowl itself is shaped like the shell of a pistachio, which means... MORE
Colorful Contraception Ads
Colorful Contraception Ads
This STD Campaign Uses Phrases Spelled Out in Unwrapped Condoms
These highly creative ads were designed by Serve Media in order to promote the Women’s Fund of Omaha’s STD campaign. The design team created images that display sensual words, which have... MORE
Portable Fire Pits
Portable Fire Pits
This Cube-Shaped Fire Basket is Made of Steel and is Completely Transportable
Designer Thomas Kaiser created this portable bonfire pit titled CUBE, which is essentially a modernized fire basket. Each pit is shaped like a cube and made of 100% stainless steel. The lower half... MORE
Colorful Cereal Cakes
Colorful Cereal Cakes
This DIY Fruit Loop Cake Lets You Enjoy Sugary Cereal for Dessert
Los Angeles-based Kelly Mindell recently created a Froot Loops cake that people can make for themselves if looking to enjoy a fake bowl of cereal for dessert. The clever design of this cake looks... MORE
Geometric Ice Cream Branding
Geometric Ice Cream Branding
The Cubic Ice Cream Pints by Green Girl Bakeshop Use Retro Packaging
The branding team at Design Womb created a new identity for Green Girl Bakeshop’s cubic ice cream pints and dessert sandwiches. In order to stand out in the vast culinary marketplace, the new... MORE
Competitive Burger Billboards
Competitive Burger Billboards
This Massive Vertical Billboard Promotes McDonalds Over Burger King
McDonald’s created this over-sized vertical billboard to promote its 1,000 convenient drive-thru locations—compared to Burger King’s 20. In a recent act of playfully competitive... MORE
Presidential Toddler Campaigns
Presidential Toddler Campaigns
The 'Zoe for President' Ad Urges Childhood Education & Protection
The creative team at Droga5 worked with the YMCA to launch this ‘Zoe for President’ ad in order to raise awareness and monetary donations for Y’s new campaign. This quirky ad... MORE
Portable Egg Lights
Portable Egg Lights
This Handheld Lamp Called 'Eggie' is Water Resistant and Rechargeable
Eggie is the recent creation of designers Gavin Chu and Andrew Geng. The adorable nightlight is a highly practical product that looks just like an egg—but this one is waterproof, lights up and... MORE
Animalistic Wine Labels
Animalistic Wine Labels
This Wine Brand Adorns Liquor Bottles With Hybrid Animal Portraits
Creative agency ‘Onice Design’ recently conceived these animalistic liquor bottle labels for the Benazzoli wine brand. Each of the four wines displays a different wildlife graphic that... MORE
War-Themed Texting PSAs
War-Themed Texting PSAs
These Texting and Driving Ads Compare Casualties to Deaths on the Road
The Miami Ad School created these texting PSAs to raise awareness of the deathly outcomes that have occurred due to people texting while driving. In order to generate a greater amount of interest,... MORE
Turtle Shell Chandeliers
Turtle Shell Chandeliers
This Suspended Lamp by David Trubridge was Inspired by a Sea Turtle
Talented designer David Trubridge recently unveiled his latest creation, a turtle shell-inspired chandelier. The sea creature-themed designed is titled Diatoms. Each of these LED lights is created... MORE
Lace-Up Rubber Boots
Lace-Up Rubber Boots
The Newest Addition to Hunter Footwear is the Original Rubber Lace-Up Boot
The Hunter footwear brand recently unveiled its latest addition, the ‘Original Rubber Lace-Up Boot.’ These sleek new boots are designed with the reliable quality and minimalist... MORE

Featured Ideas

Humanized Crash Dummy Ads
Humanized Crash Dummy Ads
'The Test' Ad for Acura's Safety Features Uses Realistic Dummies
The Mullen Lowe agency created ‘The Test’ ad for the automotive brand Acura. Instead of using typical crash dummies, the creative team made realistic life-like dolls. Humanizing the test... MORE
Supercar-Inspired Sunglasses
Supercar-Inspired Sunglasses
These Race-Ready Ferrari Oakley Sunglasses Combine Auto and Fashion
The car company Ferrari and fashion label Oakley have revealed a sleek pair of Scuderia Ferrari Oakley sunglasses. These fashion-forward sunglasses provide a race-ready vibe with the eyewear’s... MORE
Parental Merit Badges
Parental Merit Badges
The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents
Podcast personalities from ‘One Bad Mother’ created this quirky set of ‘Parent Merit Badges,’ which aims to honor the accomplishments of parents. The badges are a reward system to... MORE
Conflict-Battling Bottles
Conflict-Battling Bottles
The WELLY Bottle is a Sustainable Option That Gives Back to the Planet
If you haven’t rid yourself of plastic bottles yet, the launch of this smart bottle called the WELLY Bottle might change your mind. Ben Kander created the smart bottle on his mission to... MORE
Maze-Like Child Boutiques
Maze-Like Child Boutiques
The 'Kindo' Store Combines a Sense of Play with High-End Clothing
The Kindo children’s boutique designed by Anagrama creates a sense of play combined with the world of fashion. The boutique store was designed to incorporate the theme of a maze. The entire... MORE
Victorian-Styled English Gins
Victorian-Styled English Gins
'Gin Lane 1751' is Handcrafted with Hints of Juniper and Licorice
Thames Distillers has teamed up with The Bloomsbury Club to create this elegant line of gin called Gin Lane 1751. Each bottle is hand-crafted and reflects the true style of English gin. Gin Lane... MORE
Cartoonish Children Portraits
Cartoonish Children Portraits
Artist Julio Cesar Digitally Recreates Images into Cartoon Personas
Brazilian artist Julio Cesar created a playful series of digitally altered images that reveal cartoon personas of real people. Although the artist did not know the subjects in the images, each... MORE
Inspiring Matchbox Messages
Inspiring Matchbox Messages
This Artist Transforms Matchboxes Into Heartwarming Greeting Cards
A Brooklyn-based artist called ‘TH’ creates these adorable matchbox messages that are to be used as greeting cards. The tiny hand-crafted boxes use the outer casing of matchboxes like... MORE
Aluminum-Cased Turntables
Aluminum-Cased Turntables
The 'Grand Class' Turntables Will Be Revealed at CES 2016
At this year’s CES 2016, Panasonic in honoring the re-emergence of classic turntables by unveiling a remodeled version on the Technics SL-1200, which is titled ‘Grand Class.’ The... MORE
Beach Preservation Campaigns
Beach Preservation Campaigns
'Save the Beaches' is a Campaign to Raise Awareness of Coastline Loss
‘Save the Beaches’ is an awareness campaign created by the Surfrider Foundation. The foundation produced a video that takes the viewer on a tour of a museum filled with beach scenes of... MORE
Pop-Up Bunny Spas
Pop-Up Bunny Spas
The 7th Heaven Spa Promotes the Brand's Cruelty-Free Approach to Beauty
The ‘7th Heaven Spa’ is set to be erected in London, England to raise awareness of cruelty-free beauty. Those attending the pop-up spa will be introduced to cuddly bunny rabbits that... MORE
Mobile Watch Studios
Mobile Watch Studios
The Larsson & Jennings Portable Watch Studio Will Tour Across London
Larsson & Jennings launched a traveling watch studio that aims to venture across London for consumer convenience. The unisex LJX Custom watch was normally exclusively available in a London shop,... MORE
Tribal-Patterned Textiles
Tribal-Patterned Textiles
This Line of African Textiles Brings a Cultural Experience to Fabrics
David Adjaye has launched a collection of colorfully patterned African textiles. The visual culture of Africa is infused with a variety of colors and interesting design patterns that are reflective... MORE
Crystallized Perfume Bottles
Crystallized Perfume Bottles
The 'Prix' Perfume Collection Features Geometric Crystal Bottles
Designer Janice Gan collaborated with ‘jkr’ to create these unique geometric crystal bottles for the ‘Prix’ perfume collection. Each bottle is designed to look like a crystal... MORE