The branding team at Design Womb created a new identity for Green Girl Bakeshop's cubic ice cream pints and dessert sandwiches. In order to stand out in the vast culinary marketplace, the new designs are inspired by geometry and retro themes.
Drawing inspiration from the unique shape of the cubic ice cream pints, the design team used a checkered pattern for the packaging. The checkers are simple, black and white and resemble a "cloth you might find spread out at a springtime picnic, alluding to simpler times." This design is also used on the exterior of the boxes that contain the pints of ice cream.
As for the logo, Design Womb used a black oval with the pure white silhouette of a female with her hair tied back in retro headband. This logo is placed on each package and the results are said to be "modern, retail-ready and timeless."
Key Themes Behind This Trend
- Geometric Branding
- Brands are starting to incorporate geometry in their branding designs to stand out in crowded markets.
- Retro-inspired Packaging
- Packaging designs that evoke nostalgia and simpler times are becoming increasingly popular in the food industry.
- Minimalistic Checkered Patterns
- Simple, black and white checkered patterns are being used more in packaging designs for their clean and timeless look.
Where This Applies
- Food and Beverage
- Food and beverage companies are experimenting with unique branding designs to stand out in a crowded market.
- Packaging
- There is an opportunity for packaging companies to create retro and geometric designs that appeal to brands looking to refresh their image.
- Graphic Design
- As more brands look for distinctive branding designs, there is an opportunity for graphic designers to create cutting-edge geometric and retro designs.
