From Pizza-Flavored Hummus to Nacho Party Packs

 - May 30, 2016
From experimental flavor combinations to shareable snacks, these Gen Z-friendly food products demonstrate how this young demographic is increasingly shaping the food industry.

When it comes to packaged foods, Gen Z consumers tend to favor natural ingredients over processed products made with artificial colors and flavors. As a result, they are more likely to look for daring flavor combinations that provide new ways to enjoy healthy foods. Some examples of these hybrid health foods include muesli-topped yogurts, spicy cashew snacks and pizza-flavored hummus.

Beyond bold flavor combinations, many Gen Z-friendly food products are characterized by their shareable nature. Because most of these consumers are not of legal drinking age, there is a strong emphasis on food as a social experience. The demand for social snack foods has led to new products such as bite-sized cake treats, pop culture-inspired candies and nacho party packs.