At this year's International Dairy Deli Bakery Show in Atlanta, Robbie unveiled a new Tear N' Serve pouch packaging system to make it easier for consumers to eat on the go.
The new product was developed in response to a high demand for on-the-go meal replacement packaging, which is satisfied in the form of a bag that can be ripped open, placed in a car's cup holder for snacking and resealed as needed.
Now that many consumers are favoring bite-sized snacks over full meals throughout the day, it's becoming key for brands to consider unconventional snacking locations that go beyond office desks or a child's school yard. Since the tapered shape of this Tear N' Serve pouch fits neatly into a cup holder, a vehicle's passengers would have access to easy snacking with one hand.
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