The Cathedral City snack packs will now be packaged with recyclable white PET packaging in a bid to help make the products more eco-friendly and suited for consumer preferences. The packaging will be launched across the brands Cathedral City with Pickle and Cathedral City Lunchpacks, and use up to 33% less plastic while also containing as much as 80% recycled material. The new packaging move is part of the brand's shift towards more sustainability as it shifts towards larger overarching goals.
Marketing Controller Neil Stewart spoke on the Cathedral City snack packs packaging and beyond saying, "In the UK, it is our ambition for our consumer-facing packaging to be 100% recyclable by 2022. Our research and development team is working incredibly hard to develop new packaging solutions that can be recycled in standard household recycling collections in the future, while providing the same quality, protection and safety as our existing packaging.”
Key Themes Behind This Trend
- Eco-friendly Snack Packaging
- There is an opportunity to create more sustainable and recyclable snack packaging materials that appeal to eco-conscious consumers.
- Recyclable PET Packaging
- The use of PET material in snack packaging can be optimized for recyclability and use of recycled materials.
- Shift to Sustainability
- Brands can follow the example of Cathedral City and make a shift towards larger sustainability goals to cater to conscious consumers.
Where This Applies
- Food Packaging Industry
- There is an opportunity for innovation and development in more sustainable food packaging materials.
- Snack Food Industry
- The snack food industry can focus on creating more sustainable products and packaging to cater to eco-conscious consumers.
- Recycling Industry
- The recycling industry can optimize their processes and facilities to efficiently process the increased use of recyclable materials in food packaging.
