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100 Examples of Color-Focused Packaging

From Pastel Coffee Branding to Color-Blocked Wine Bottles

— April 12, 2016 — Marketing
From pastel-hued coffee bags to color-blocked wine labels, there is a clear shift towards color-focused packaging. Not only does a clever color scheme catch the eye of the consumer, but it can also help brands convey an important message about their product.

One of the most interesting uses of color in packaging is the prevalence of pastel hues. No longer reserved for ultra-feminine products, these soft shades are now being used to make intimidating products seem more approachable. As a result, pastel color schemes have been used to brand everything from dietary supplements to wine bottles.

Another form of color-focused packaging that has become extremely popular involves color-blocking. When paired with minimal fonts and simple graphics, this approach can be particularly eye-catching. Some standout examples of minimalist color-blocking include Bolonaf Chocolates, Djurdjic Wines and the educational toy kits for the startup Technology Will Save Us.
6.9
Score
Popularity
Activity
Freshness
98
Rainbow Alcohol Branding
Rainbow Alcohol Branding
Royal Cargo and '358' Launched a Line of Multi-Colored Labels
<
97
Color-Coded Coffee Bags
Color-Coded Coffee Bags
The 'Saha' Coffee Bags are Labeled with Vibrant Clouds of Smoke
<
96
Mouth-Labeled Candies
Mouth-Labeled Candies
The Amos Brand Uses Quirky Mouth Images to Differentiate Products & Flavors
<
95
Paint Blob Branding
Paint Blob Branding
This Aerosol Can Looks to Have Been Labeled with the Help of Its Contents
<
94
Explosive Tea Branding
Explosive Tea Branding
These 'Tea n Tea' Cans Use Bold Colors and Bomb-Inspired Logos
<
93
Guitar-Labeled Cocktails
Guitar-Labeled Cocktails
These Ready to Drink Beverages Feature an All White Guitar Silhouette
<
92
Alphabetic Lemonade Packaging
Alphabetic Lemonade Packaging
This Lemonade Flavor Branding is Cleverly Inspired By Letters
<
91
Countryside Perfumery Branding
Countryside Perfumery Branding
The Burren Perfumery Boasts a Pastel-Hued Skincare Line
<
90
Skin-Toned Packaging
Skin-Toned Packaging
The BLOCK Sunscreen Branding Focuses on Why Consumers Need Protection
<
89
Hand-Painted Can Labels
Hand-Painted Can Labels
These Energy Drinks Feature Vibrant Zigzag Paint Patterns
<
88
Contemporary Nordic Fish Packaging
Contemporary Nordic Fish Packaging
This Rebrand for Herring Brand BOY Boasts Vibrant Hues
<
87
Flavor-Centric Pickle Packages
Flavor-Centric Pickle Packages
This Pickled Veg Brand's Packaging Attracts Young Consumers
<
86
Alien Dairy Labels
Alien Dairy Labels
UFO Milk Packaging Strives for an Out-of-This-World Appeal
<
85
Paint Swatch Salsa Labels
Paint Swatch Salsa Labels
These Gourmet Antipasti Packahes Feature Vibrant Glass Jars
<
84
Artistic Cat Food Containers
Artistic Cat Food Containers
Karen Codorniz Designs Pet Food Packaging with an Artistic Focus
<
83
Monogrammed Tea Packaging
Monogrammed Tea Packaging
The New Teabox Branding Reflects the Simplicity of its Shipping
<
82
Temporal Chocolate Packaging
Temporal Chocolate Packaging
The Barambo Bar Design Reflects That the Snack Can be Eaten Anytime
<
81
Hidden Icon Shampoo Branding
Hidden Icon Shampoo Branding
The Re-Branding of Batiste Infuses Colorfully Whimsical Hidden Icons
<
80
Psychedelic Cosmetic Packaging
Psychedelic Cosmetic Packaging
Chris Chang's MAC Cosmetics Line Focuses on Chinese Traditions
<
79
Astronomy-Inspired Vino Branding
Astronomy-Inspired Vino Branding
Lunar Wines is an Australian Brand Boasting Minimalist Bottles
<
78
Animal-Labeled Farm Feed
Animal-Labeled Farm Feed
This Line of Animal Food Uses Farm Creatures to Differentiate Food Types
<
77
Aromatic Spa Cosmetics
Aromatic Spa Cosmetics
Aromatologic Makes It Possible to Indulge in Pampering at Home
<
76
Banded Coffee Bags
Banded Coffee Bags
The Colorful Coffee Bag Designs for Coffee Supreme Are Vibrant and Minimal
<
75
Exotic Tofu Flavors
Exotic Tofu Flavors
'I Like Tofu' Offers Organic and Vegan Tofus in a Variety of Flavors
<
74
Typographic Toilet Paper Packaging
Typographic Toilet Paper Packaging
Buen Rollo Features a Vibrant and Graphic Brand Identity
<
73
Confetti-Causing Branding
Confetti-Causing Branding
Jammy Yummy Packaging is Eaten Away by Delicious Little Holes
<
72
Kaleidoscopic Coffee Branding
Kaleidoscopic Coffee Branding
The Starbucks Brezza Blend is Psychedelic for Summer
<
71
Abstractly Branded Bottles
Abstractly Branded Bottles
Betlem Gastrobar Wine Packaging Expresses Qualities Through Shapes
<
70
Mountainous Chocolate Labels
Mountainous Chocolate Labels
This Australian Chocolate Bar is Packaged with Illustrated Scenery
<
69
Classic Cartoon Cans
Classic Cartoon Cans
Disney Pop Packaging Sweetly Marries Two Influential Brands
<
68
Patterned Condom Packaging
Patterned Condom Packaging
Confortex Condoms Recently Underwent a Modern Rebranding
<
67
Predatory Beer Branding
Predatory Beer Branding
These Traditional Scottish Ales are Branded with Cheeky Cartoon Wolves
<
66
Pastel-Hued Craft Sodas
Pastel-Hued Craft Sodas
Henri Sodas is an Artisanal Carbonated Beverage Brand from Montreal
<
65
Upscale Popcorn Branding
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
<
64
Modern Bulk Food Boutiques
Modern Bulk Food Boutiques
L'Ingredient is a Stylishly Branded Bulk Food Boutique in Spain
<
63
Colorful Bon Bon Bags
Colorful Bon Bon Bags
Packaging for Petit Bon Bon is Straightforward and Color-Coded
<
62
Paint-Like Spa Packaging
Paint-Like Spa Packaging
The Glisten DIY Spa Kit Looks Like a Paint Can
<
61
Contemporary Coffee Packages
Contemporary Coffee Packages
Cafe Vecino Created These Brightly Colored Coffee Bags
<
60
Organic Snack Packs
Organic Snack Packs
'Justnuts' Uses Forest Creatures to Promote its Healthy Natural Flavor
<
59
Animation-Inspired Pigments
Animation-Inspired Pigments
A Concept for Disney Paint Proposes Making Memories from Color Schemes
<
58
Exotic Popcorn Snacks
Exotic Popcorn Snacks
Love Popcorn's Snacks Boast All-Natural, Foodie-Approved Flavors
<
57
Nautical-Patterned Brew Branding
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
<
56
Kaleidoscopic Candy Bar Packaging
Kaleidoscopic Candy Bar Packaging
The Branding for Parra Chocolate Features Bold Rainbow Hues
<
55
Retro Beer Branding
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
<
54
Energetic Chocolatier Branding
Energetic Chocolatier Branding
Bolonaf Chocolate is an Artisanal Range Handmade in Philadelphia
<
53
Color Spectrum Java Branding
Color Spectrum Java Branding
Counter Culture Coffee is Boxed in Vibrantly Hued Packages
<
52
Cavemen Diet Branding
Cavemen Diet Branding
The Primal Kitchen Turns to Ancient Times for Inspiration
<
51
Colorblocked Wine Bottles
Colorblocked Wine Bottles
Djurdjic Winery's Unique Wine Bottles are Branded with a Single Color
<
50
Party Beer Packaging
Party Beer Packaging
Brucuta Features Playful Labels that Allude to Frivolity and Superstition
<
49
Adorable Bubble Gum Packaging
Adorable Bubble Gum Packaging
Gubble Bum by JJAAKK Design is Full of Cute Characters
<
48
Mystical Bottle Branding
Mystical Bottle Branding
Two Prophets Tequila Embraces Day of the Dead Packaging
<
47
Industrial Beer Branding
Industrial Beer Branding
This Italian Craft Beer Comes Boasts an Ultramodern Visual Identity
<
46
Earthy Olive Oil Packaging
Earthy Olive Oil Packaging
Cuonzo Organic Olive Oil is Contained in Terracotta Jars
<
45
Ethical Chocolate Snacks
Ethical Chocolate Snacks
Organic Seed and Bean Chocolate Marries Bright Branding with Great Taste
<
44
Cider Tree Drink Labels
Cider Tree Drink Labels
This Colorful Rebranding Features a Contemporary Take on a Tree Design
<
43
Ecological Supplement Branding
Ecological Supplement Branding
These Dietary Supplements Boast Plant and Animal Illustrations
<
42
Color-Coded Supplement Packaging
Color-Coded Supplement Packaging
Wojo Nutrition's Natural Supplements Boost Energy and Focus
<
41
Pastel-Hued Dairy Concepts
Pastel-Hued Dairy Concepts
This Kefir Branding Concept Includes Vibrant Flavors Like Avocado
<
40
Kaleidoscopic Perfume Packaging
Kaleidoscopic Perfume Packaging
Potion67 is a Fictional Product by Ana Novakovic
<
39
Textile-Inspired Candy Branding
Textile-Inspired Candy Branding
This Madagascar Chocolate Packaging Celebrates Cultural Prints
<
38
Vibrant Cocoa Branding
Vibrant Cocoa Branding
Antidote Chocolate's Raw and Roasted Products Feature Colorful Packaging
<
37
Psychedelic Tea Packaging
Psychedelic Tea Packaging
The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
<
36
Tantalizingly Smooth Skincare Bottles
Tantalizingly Smooth Skincare Bottles
The ETINA HAPPY Packaging is Youthful and Bright
<
35
Neon Beer Packaging
Neon Beer Packaging
The Vibrant Labels for Bee Beer Feature Bold Purple & Bright Turquoise
<
34
Canned Gin Cocktails
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
<
33
Vibrantly Flavorful Water Branding
Vibrantly Flavorful Water Branding
Aquafina's Flavorsplash Bottles Are Fun, Energetic and Bright
<
32
Pastel Popsicle Packaging
Pastel Popsicle Packaging
Wrappers for Yoguta's Yogurt Popsicles Are Delightfully Retro
<
31
Atmospheric Tea Branding
Atmospheric Tea Branding
These Organic Teas are Labeled & Named After Environmental Elements
<
30
Punchy Chocolate Packaging
Punchy Chocolate Packaging
Vibrant Fudge Branding Jumps Off the Wrapper with Every Visual Element
<
29
Vibrant Beverage Packaging
Vibrant Beverage Packaging
The Jupik Beverage Packaging Targets Young Children
<
28
Feminine Vodka Packaging
Feminine Vodka Packaging
A.M. Baumann's Concept Vodka Cans Highlight Soft, Fruity Flavors
<
27
Spotted Yogurt Packaging
Spotted Yogurt Packaging
These Yogurt Cups are Adorned with Colorful Dots
<
26
Vivid Color Chocolate Branding
Vivid Color Chocolate Branding
Droga Chocolates Uses Various Sources of Inspiration for Packaging
<
25
Bite-Sized Pie Packaging
Bite-Sized Pie Packaging
Skoff's Handheld Pie Packaging Shows Off a Tasty Design
<
24
Triangular Tea Packaging
Triangular Tea Packaging
Boxes for Tea Forte Take Inspiration from Basic Geometric Shapes
<
23
Prohibition-Era Packaging
Prohibition-Era Packaging
These Art Deco Labels Allude to Unlocking Prized Protected Recipes
<
22
Graphic Popsicle Packaging
Graphic Popsicle Packaging
The Splitz Popsicle Brand Identity Boasts Geometric Elements
<
21
Hip Natural Sodas
Hip Natural Sodas
Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
<
20
Abstract Fruit-Labeled Juices
Abstract Fruit-Labeled Juices
This Project Feature Brightly Colored Organic Fruit Juice Labels
<
19
Nightclub Tea Packaging
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
<
18
Probiotic Fruit Juices
Probiotic Fruit Juices
Goodbelly's Probiotic Drink Delivers Beneficial Bacteria Without Dairy
<
17
Simply Patterned Cookie Packaging
Simply Patterned Cookie Packaging
Adrian Librojo Reimagines Girl Guide Cookie Branding
<
16
Carnival Ice Cream Containers
Carnival Ice Cream Containers
Frozen Fun is a Whimsical Ice Cream Packaging Concept
<
15
Celebratory Drink Packaging
Celebratory Drink Packaging
French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
<
14
Herbal Cosmetics Branding
Herbal Cosmetics Branding
The Ahal Beauty Line is Eco-Conscious and Indulgent
<
13
Classic Artisan Bread Branding
Classic Artisan Bread Branding
Bill's Organic Bread has Re-Invigorated its Brand after 10 Years
<
12
Optical Illusion Alcohol
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
<
11
Energetic Juice Cans
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
<
10
Mood-Reflecting Teas
Mood-Reflecting Teas
These Etos Tea Packaging Designs Reflect Various States of Mind
<
9
Whimsical Chocolate Packaging
Whimsical Chocolate Packaging
Leon's Chocolate Bars Feature a Dizzying Package Design
<
8
Party Spring Water Packaging
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
<
7
Personified Popcorn Packaging
Personified Popcorn Packaging
Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers
<
6
Fashionably Patterned Juice Bottles
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
<
5
Delicate Milk Tea Branding
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
<
4
Elemental Medicine Packaging
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
<
3
Two-Toned Toy Packages
Two-Toned Toy Packages
Technology Will Save Us & Oliver Helfrich Designed the Educational Toy Kits
<
2
Androgynous Molecular Branding
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
<
1
Color-Focused Snack Packaging
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
<