L'Ingredient is a bulk food shop located outside of Barcelona boasting an impressive and vibrant visual branding identity. Located within Barcelona's Granollers suburb, L'Ingredient has created a streamlined bulk food shopping experience that is at once convenient, cost-efficient and visually stimulating.
Featuring a charismatic garage door as its main entrance, the quaint shop's walls are decorated with informative posters that mirror the colorfully coded packaging customers can slip their purchases into. The store's interior is also characterized by its product displays, which mostly consist of burlap sacks, wine barrels and wooden shipping crates.
This unique shopping experience provided by L'Ingredient is given a boost by its unified visual branding identity designed by Spanish creative firm Can Cun.
Key Themes Behind This Trend
- Vibrant Visual Branding
- There is an opportunity for businesses to create a visually stimulating and cohesive brand identity that enhances the overall customer experience.
- Convenient Bulk Food Shopping
- Streamlining the bulk food shopping experience by providing convenient and cost-efficient options can disrupt the traditional grocery store model.
- Unique Store Interiors
- Innovative store interiors, featuring creative product displays and unconventional design elements, can attract customers and set businesses apart.
Where This Applies
- Creative Design
- The creative design industry has an opportunity to work with businesses to develop vibrant and cohesive visual branding identities that elevate the customer experience.
- Grocery Retail
- The grocery retail industry can benefit from adopting the convenient and cost-efficient practices of bulk food shops, potentially disrupting the traditional grocery store model.
- Retail Interiors
- Retail interiors industry can capitalize on the demand for unique and innovative store designs that enhance the overall shopping experience and attract customers.
