Student Yuya Yoshida has created an imaginative packaging project for a range of hypothetical Disney paints. The idea was to translate the visuals, the stories and the general spirit of the much-loved animated films into 'color memories' for wall decoration.
Proposing that these bright pigment collections be sold at Walt Disney Parks, the designer is envisioning a way for classic and contemporary cartoon fans to bring pieces of their favorite films home in a lasting way. The conceptual line includes the Disneyland-themed 'Colors of Fantasyland,' of Adventureland and of Disney's Tomorrowland.
To animate the cork-topped paint can packaging, Yuya worked with eye-catching patterns and overlapping color blocking, appealing to consumers who appreciate a little decorative mixing and matching.
Overall, this 'Memoriful' Disney paint idea introduces a new level of engagement with fans and loyal consumers of the Disney brand, allowing and encouraging them to take a piece of the entertainment conglomerate home, and to apply it permanently to their living spaces.
Key Themes Behind This Trend
- Imaginative Packaging
- Opportunity for innovative packaging solutions that engage consumers on a deeper level.
- Bringing Brands Home
- Opportunity to create products that allow fans to incorporate their favorite brands into their everyday lives.
- Color Memories
- Opportunity to develop products that evoke nostalgic emotions and memories through color.
Where This Applies
- Packaging
- Opportunity for packaging companies to explore creative and interactive packaging designs.
- Home Decor
- Opportunity for home decor companies to offer products that allow consumers to personalize their living spaces with their favorite brands.
- Entertainment
- Opportunity for entertainment companies to extend their brand presence through unique product offerings.
