From Contagious Yawning Billboards to Illusory Body Paintings
Vasiliki Marapas — June 28, 2015 — Marketing
Emojis have all but taken over the world, and their dominance is unquestionably present in the list of top June 2015 marketing ideas.
Today's consumer has a shorter attention span; Gen Z, in specific, is the biggest consumer of bite-size social media and visual content. Keeping this in mind, marketers want to be as short and pertinent as possible with their advertising efforts. Whether it's by actually using emojis, or simply taking inspiration from them, marketers are choosing to emphasize visuals over text.
In reducing advertising to its most essential form, it immediately becomes more intuitive and, thus, more likely to connect with consumers. The list of top June 2015 marketing trends are a great introduction to this streamlined approach.
Today's consumer has a shorter attention span; Gen Z, in specific, is the biggest consumer of bite-size social media and visual content. Keeping this in mind, marketers want to be as short and pertinent as possible with their advertising efforts. Whether it's by actually using emojis, or simply taking inspiration from them, marketers are choosing to emphasize visuals over text.
In reducing advertising to its most essential form, it immediately becomes more intuitive and, thus, more likely to connect with consumers. The list of top June 2015 marketing trends are a great introduction to this streamlined approach.
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