SNL's Coneheads Reunite to Remake Jake from State Farm Campaign
Meghan Young — May 13, 2015 — Marketing
The hugely popular Jake from State Farm commercial from 2011 has been epically remade with the help of a couple of Saturday Night Live alums. Dan Aykroyd and Jane Curtin reprise their famous roles from 'Coneheads' in order to breathe a bit more comedic life into the classic campaign. They bicker over a middle-of-the-night call to the insurance company, bringing back fond memories of the quirky aliens as well as the original Jake from State Farm commercial.
Conceived and executed by ad agency DDB Chicago, this commercial cleverly keeps the unexpected hit alive. Adweek writes, "Parodies of the spot abound on Vine, in particular. And State Farm has capitalized by, among other things, creating a Jake Twitter account and recently remaking the ad completely in emojis."
Conceived and executed by ad agency DDB Chicago, this commercial cleverly keeps the unexpected hit alive. Adweek writes, "Parodies of the spot abound on Vine, in particular. And State Farm has capitalized by, among other things, creating a Jake Twitter account and recently remaking the ad completely in emojis."
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