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36 Examples of Airline Marketing Campaigns

From Sci-Fi-Themed Airplanes to Snapshot Travel Ads

— November 14, 2016 — Marketing
With the rising popularity of air travel, airline marketing campaigns have evolved tremendously. No longer limited to glossy magazine ads and eye-catching posters, airlines are now thinking of new and creative ways to promote their services.

One of the unique ways that airlines have been catching the eye of consumers is by using their own planes as the backdrop for new campaigns. For instance, as part of its MyStopover campaign, Icelandair created a plane that recreates a Northern lights experience on-board. Similarly, Japanese airline All Nippon Airways gave several of its jets a Star Wars-inspired makeover to promote the release of the new film.

Another way in which airlines are catching the attention of consumers is through social media. These airline marketing campaigns are often fun, interactive and highly visual, making them particularly appealing to millennials. Examples of social media-based airline campaigns include Wow Air's SnapTraveler campaign on Snapchat and EasyJet's Orange Monday campaign on Twitter.
5.5
Score
Popularity
Activity
Freshness
35
Travel-Oriented Olympic Ads
Travel-Oriented Olympic Ads
Air Canada's 'Fly the Flag' Ad Celebrates the Beauty of Travel
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34
Comedic Air Safety Videos
Comedic Air Safety Videos
Air New Zealand Promotes Safe Flying Through a Hollywood Parody
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33
Olympic Travel Ads
Olympic Travel Ads
United Airlines' Olympic Advertisement Showcases Its Partnership with Team USA
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32
Cloud-Based Art Museums
Cloud-Based Art Museums
'IJC' is an Online Art Museum That Showcases "Cool Japan"
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31
Unexpected Airline Adventures
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
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30
360-Degree Advergames
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
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29
Beer-Paired Airline Ads
Beer-Paired Airline Ads
This KLM Ad Boasts of the Airline's Ability to Serve Fresh Beer on Board
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28
Welcoming Airline Ads
Welcoming Airline Ads
This Air Canada Campaign Appeals to Americans Flying to Canada
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27
Fantasy Flight Simulators
Fantasy Flight Simulators
Thomas Cook Airlines' Virtual Reality Viewing Previews Its Fleet
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26
Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
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25
Sci-Fi-Themed Airplanes
Sci-Fi-Themed Airplanes
Japanese Airline ANA is Flying Star Wars Airplanes Around the Globe
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24
Simplified Airline Promotions
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
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23
Spoiled Celebrity Airline Ads
Spoiled Celebrity Airline Ads
This Ad Features Jennifer Aniston in a Luxury Emirates Airline Plane
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22
Surreal Airline Ads
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
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21
Airline Seating Pranks
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
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20
Tourist Simulator Billboards
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
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19
Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
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18
Personalized Inflight Magazines
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
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17
Galactic-Themed Jets
Galactic-Themed Jets
These Commercial Jets are inspired by the Star Wars Universe
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16
Olympian Selfie Billboards
Olympian Selfie Billboards
United Airlines' Olympic Ads Photograph Staff and American Athletes
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15
Travel Upgrade Games
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
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14
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
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13
First Class Tour Apps
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
<
12
Copycat Branding Kits
Copycat Branding Kits
Scoot Airlines' Makes It Easy for Rival Brands to Copy the Competition
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11
Creative Airline Listings
Creative Airline Listings
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
<
10
Recipe-Based Travel Promotions
Recipe-Based Travel Promotions
This Campaign Rewards Travelers for Their Culinary Creations
<
9
Snapshot Travel Incentives
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
<
8
Uplifting Blue Monday Campaigns
Uplifting Blue Monday Campaigns
The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday
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7
Satirical Airline Ads
Satirical Airline Ads
Royal Jordanian's Quirky Ad References Trump's Anti-Immigration Claims
<
6
Family-Friendly Flight Experiences
Family-Friendly Flight Experiences
Emirates Airlines Caters Its Service to Travelers with Children
<
5
Colorful Airline Rebrands
Colorful Airline Rebrands
The Alaska Airlines Rebranding Effort Include a New Visual Design
<
4
Disney Princess-Themed Aircrafts
Disney Princess-Themed Aircrafts
This Airline Design & Promotion is Inspired By Disney's 'Moana'
<
3
Aurora Borealis Airplanes
Aurora Borealis Airplanes
Icelandair's Hekla Aurora Recreates a Northern Lights Experience Inside
<
2
Vibrant Airline Birthday Campaigns
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
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1
Otherworldly Travel Ads
Otherworldly Travel Ads
These Ads for Azul Airlines Show the Ease of Discovering New Worlds
<