Scoot Airlines has such a distinct, humorous way of marketing its low-cost flights that other brands wanted to copy the competition. After releasing logos, discount campaigns and advertisements, the travel brand was quick to notice that another company, Spirit's marketing strategy seemed awfully similar. Rather than attacking the company Scoot put together a humorous kit to make it easier for Spirit to copy its distinct image.
The kit was padded with shredded Scoot advertisements, branded illustrations that could be traced and instructions "to hold their hand through the creative process."
As well as calling out Spirit Airlines, the stunt was a great way to generate publicity for low-cost Asian airlines Scoot. As a result, Spirit Airlines employees and spokespersons even reached out to congratulate Scoot on the ingenious marketing campaign.