The Lufthansa Airbnb listings are aiming to increase flight bookings for the airline. With the recent decline in flight ticket sales in Europe with the Brexit vote and terror attacks, Lufthansa is turning to more creative ways to try to sell tickets.
The Lufthansa Airbnb listing is titled 'Luxury Awaits Above the Clouds.' The creative ad has some humor to it with "Amenities" including TV, heating and Wi-Fi while "House Rules" are no smoking, not suitable for pets and no events or parties. The description of the Airbnb is "Our cabin isn't in the woods, but in the sky!" While it is more likely that travelers will use traditional flight booking platforms, the Airbnb listing is likely to draw attention to the airline's services and creative marketing.
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
Hayley McGlone — July 28, 2016 — Marketing