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12 Premium Loyalty Programs

From Cross-Channel Cosmetics Campaigns to Premium Rideshare Loyalty

— March 27, 2017 — Marketing
Customer loyalty is essential for businesses of all types, and premium loyalty programs are perhaps most important of all. Whereas bargain brands are able to rely on competitive pricing in order to drum up consumers, premium brands need to establish deep ties with their consumers in order to prevent them from seeking out competitors. As such, premium loyalty programs tend to offer nice perks and benefits for those who use luxury services.

These types of programs span all kinds of industries. In travel, many luxury airlines and hotels have loyalty programs or membership clubs, such as the Emirates Skyward Plan and Hilton HHonors. In home decor, California brand Restoration Hardware offers a rewards program so impressive that consumers need to pay an annual fee to get its advantages.
6.2
Score
Popularity
Activity
Freshness
19
Upgraded Hotel Points Programs
Upgraded Hotel Points Programs
Hilton's New Bonus Promotion Offers Double Points For Hotel Stays
<
18
Travel Reward-Optimizing Services
Travel Reward-Optimizing Services
RewardStock Recommends Smart Ways For You To Accumulate Rewards
<
17
Sustainable Decor Loyalty Programs
Sustainable Decor Loyalty Programs
This Home Decor Brand is Offering an Exclusive Loyalty Program
<
16
Limitless Travel Reward Cards
Limitless Travel Reward Cards
BankAmericard's Travel Rewards Credit Card Offers Unlimited Points
<
15
Cross-Industry Loyalty Platforms
Cross-Industry Loyalty Platforms
The Virgin Red App Rewards Users While Promoting Its Businesses
<
14
Review-Rewarding Dress Stores
Review-Rewarding Dress Stores
The New Ever-Pretty Website Lets You Win Points For Leaving Reviews
<
13
Luxury Hotel Loyalty Programs
Luxury Hotel Loyalty Programs
'Warwick Journeys' Eschews Points in Favor of Benefits-Based Rewards
<
12
Direct Travel Booking Perks
Direct Travel Booking Perks
The Marriot Rewards Program Offers Points For Direct Booking Activity
<
11
Agent Appreciation Travel Rewards
Agent Appreciation Travel Rewards
Karisma Hotels' Initiative Helps Travel Agents Win Luxury Points
<
10
Cross-Channel Cosmetics Campaigns
Cross-Channel Cosmetics Campaigns
'Innisfree' Uses South Korean Influences to Promote Its Products
<
9
Exclusive Agent Rewards
Exclusive Agent Rewards
ITC Luxury Travel's Agent Rewards Include Mystery Getaways and VIP Meals
<
8
Discount-Focused Loyalty Programs
Discount-Focused Loyalty Programs
The New RH Membership Program Offers A Variety Of Privileges
<
7
Furniture Brand Credit Cards
Furniture Brand Credit Cards
The Wayfair Credit Card Collects Rewards at Five Different Stores
<
6
Premium Rideshare Loyalty Promotions
Premium Rideshare Loyalty Promotions
Uber is Offering Loyalty Rewards for UberBLACK Customers
<
5
Beneficial Airline Loyalty Programs
Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
<
4
Hotel Loyalty Program Perks
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
<
3
Eco-Friendly Loyalty Programs
Eco-Friendly Loyalty Programs
Reformation's New Rewards Program is Part of an Earth Day Initiative
<
2
Active Apparel Shopping Apps
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
<
1
Experiential Rewards Programs
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
<