From Cross-Channel Cosmetics Campaigns to Premium Rideshare Loyalty

 - Mar 27, 2017
Customer loyalty is essential for businesses of all types, and premium loyalty programs are perhaps most important of all. Whereas bargain brands are able to rely on competitive pricing in order to drum up consumers, premium brands need to establish deep ties with their consumers in order to prevent them from seeking out competitors. As such, premium loyalty programs tend to offer nice perks and benefits for those who use luxury services.

These types of programs span all kinds of industries. In travel, many luxury airlines and hotels have loyalty programs or membership clubs, such as the Emirates Skyward Plan and Hilton HHonors. In home decor, California brand Restoration Hardware offers a rewards program so impressive that consumers need to pay an annual fee to get its advantages.