Available for both iOS and Android operating systems, the Virgin Red app follows a cross-industry business model and lets consumers earn rewards from various institutions that fall under its brand umbrella.
For example, users can earn exclusive offers when choosing to book trips with Virgin Holidays, Virgin Atlantic, Virgin Trains or when having a coffee at the brand's Caffe Nero locations. In addition to cross-promoting the various brands that fall under the Virgin umbrella, the Virgin Red app fosters stronger relationships between the company and its target audience -- a group that is rewarded for their loyalty rather than the amount of money they spend.
"We’ve developed fun ways to interact with and learn about our members, and we’re using that insight to give them value back through access to relevant offers and exclusive opportunities," said James Tipple, managing director of Virgin Red when describing this new venture.
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