As part of its Earth Day initiative, Reformation has rolled out a brand new rewards program. The eco-friendly fashion brand already places a emphasis on sustainability and now it is making a greater effort to promote conscious shopping habits.
Last Earth Day, Reformation debuted its RefScale, which reveal the environmental impact of each item of clothing the store sells. The new rewards program builds upon this concept by allowing each shopping to see their own personal RefScale on their account page. The new feature not only allows customers to see exactly how each purchase impacts the environment, but it also lets them compare the impact of Reformation pieces with those made using more conventional manufacturing methods.
The new feature is set to roll out later this year and according to the company, "you'll be handsomely rewarded for all the good you do for the environment."