Hayley McGlone
Manager, Client Research & Strategy
Toronto, Ontario · Member since May 2016
337Published Articles
324.6KArticle Views
As a research advisor at Trend Hunter I'm constantly engaging in the latest trends that are emerging on our site.
Featured Ideas
Political Bus Ads
This Anti-Trump Bus Ad in Denmark Encourages Americans Abroad to VoteAnti-Trump Messaging — Disruptive innovation opportunity: Create new advertising strategies that use provocative messaging to engage with target audiences and encourage action.
Delivery Service Partnerships
Deliveroo's New Partnerships Will Enable It to Deliver AlcoholAlcohol Delivery — Disruptive innovation opportunity: Explore partnerships with local beverage companies to offer alcohol delivery along with food, enhancing the customer experience and staying competitive in the market.
Atypical Policitical Posters
Peculiar Anti-Trump Posters Have Popped Up On Bus Shelters in NYCCreative Political Activism — Creating unconventional and compelling ways to engage in political discourse through art and design.
Inspirational Underdog Ads
Nike's 'Come Out of Nowhere' Campaign Celebrates All the UnderdogsUnderdog Empowerment — Explore opportunities to create advertising campaigns that celebrate and encourage underdogs to believe in themselves, inspiring and empowering individuals from all walks of life.
Ceiling Projection Installations
The Das Schloss Mall Enables Consumers to Shop UnderwaterCeiling Projection Installations for Retail — The trend of using ceiling projections to create immersive shopping experiences can revolutionize the brick and mortar retail industry.
Upcycled Animal Art Installations
Bordalo Il's 'Weasel' is a 3D Sculpture Made From Scrap MetalUpcycled Art — The trend of creating art installations using upcycled materials presents opportunities for artists to showcase their creativity while promoting sustainability and environmental consciousness.
Virtual Olympic Venues
Google Street View is Taking Users Inside All of the Olympic VenuesVirtual Reality Stadium Tours — Utilizing virtual reality technology, users can experience immersive stadium tours from the comfort of their own homes, providing a unique and interactive way to engage with sports venues.
Politician-Inspired Tarot Cards
'Political Tarot' Features 22 Politicians as Tarot Card FiguresPolitician-Inspired Tarot Cards — Disruptive innovation opportunity: Creating a new market for politically themed tarot cards that appeal to both political enthusiasts and tarot card enthusiasts.
Emotional Kid-Oriented Ads
Kleenex's 'Someone Needs One' Campaign Aims to Relieve Kids' FearsEmotional Kid-Oriented Ads — Opportunity for brands to create emotional and relatable advertisements targeted at children to address their fears and alleviate anxiety.
Projected Romance Scenes
Julien Nonnon's '#le_baiser' Projects Hundreds of Kissing CouplesUrban Street Art — The use of digital street art to spread messages of positivity and love.
Cartoon Network LEGOs
The Adventure Time LEGO Set Pays Tribute to the Animated ShowFan-Designed LEGO Sets — LEGO is embracing fan involvement by creating sets based on ideas submitted by fans on their LEGO ideas page.
Fashion-Inspired Autos
The 'Rolls-Royce'Dawn-Inspired By Fashion' Follows Haute Couture's PaletteBespoke Design — Opportunity for luxury automakers to collaborate with fashion designers and create unique, customized vehicles.Q&A with Hayley
What is unique that's not in your bio?
I'm very fascinated with the explosion of tech-integrated products in the home, particularly products that can pair with a voice assistant like Google Home or Amazon Alexa. It's so easy to learn how to use the basic functions of a voice assistant, but I think there's so much potential that we haven't completely tapped into yet.
What is your secret to uncovering trends?
Constantly checking my Feedly to see the latest updates from my favorite sources, such as AdWeek and TechCrunch.
What do you enjoy most about Trend Hunter?
My favorite thing about Trend Hunter is that there are trends coming in from all over the world, and being immersed in the content is a great way to see products, ideas, and ad campaigns that you might not otherwise see in your everyday life.
What is your favorite trend?
My favorite trend at the moment would have to be how brands are utilizing nostalgia to appeal to consumers. It's really interesting to see how brands are reminding adults of some of their favorite childhood memories in a way that makes it easy for them to pass on that connection to younger generations.
Author Categories
Canadian Experience SUVs
Provocative Tourism Campaigns
Reindeer Leather Watchbands
Atypical Policitical Posters
Ghostly Restaurant Pranks
Political Bus Ads
Supercar Luxury Sedans
Inspirational Underdog Ads
Darknet Coffee Sales
Presidential Swiping Apps
Luxury Boat Collaborations
Slasher Candy Ads
Resale Value Calculators
Political Video Spoofs
Anatomically Incorrect Animals
Fashion-Inspired Autos
Projected Romance Scenes
Curated Snacking Experiences
Raccoon Cooking Tutorials
Cookie-Based Cereals
Political Presidential Chatbots
Instant Payment Apps
Political Food Trucks
Plastic-Made Artworks
Luxury Class Coupes
Animatronic Movie Promotions
Charitable Olympic Donations
Prismatic Technicolor Paintings
Smoke Bomb Photo Series
Reinvigorated Sporting Sites
Animated Drawing Apps
Gamer-Dedicated Playlists
Helpful Reminder Bots
Three-Wheeled Eco Scooters
Paper Flower Murals
