Hayley McGlone
Manager, Client Research & Strategy
Toronto, Ontario · Member since May 2016
337Published Articles
329KArticle Views
As a research advisor at Trend Hunter I'm constantly engaging in the latest trends that are emerging on our site.
Featured Ideas
Survival-Based Card Games
Pressman Toy Released a Card Game Version of 'The Oregon Trail'Cooperation-Based Games — Opportunity to create more card games that encourage teamwork and collaboration among players.Abandoned Railway Photography
Brian Captures the Once Beautiful Orient Express Train in BelgiumRailway Abandonment — Opportunity to repurpose abandoned railway tracks and trains for new design and functionality.Single-Step Makeup Products
Mèreadesso's 'Tinted All-In-One Moisturizer' Simplifies Daily RoutinesSingle-Step Skincare Products — Businesses can develop more all-in-one skincare products that simplify daily routines and meet the needs of minimalist makeup users.Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality ExperienceVirtual Reality Experiences — Virtual reality technology is revolutionizing the way people experience sports events, allowing them to immerse themselves in a realistic and interactive environment.$2 Million Dining Experiences
The Ce La Vi Restaurant in Singapore Offers the Most Expensive MealLuxury Dining Experiences — Upscale restaurants offering million-dollar packages for exclusive dining experiences.Multi-Function Kitchen Utensils
The Spadle is a Spoon That Can Easily Transform Into a LadleMulti-Function Utensils — The trend of developing multi-functional kitchen utensils can lead to more efficient and space-saving cooking tools.All-Natural Wood Watches
The 'True North' Collection is Inspired by Outdoor AdventuresSustainable Fashion — There is an opportunity to innovate in creating eco-friendly and sustainable fashion, especially in the watch industry.Smoke Bomb Photo Series
The 'Bella Umbrella' Series Uses Colorful Smoke and Vintage UmbrellasColorful Smoke Photography — Using colorful smoke in photography can create vibrant and visually stunning images.Presidential Swiping Apps
Tinder Brings Back 'Swipe the Vote' to Let Users Swipe on IssuesSwipe-Driven Engagement — Opportunity to create swipe-driven features that engage users and collect valuable data on their preferences.Atypical Policitical Posters
Peculiar Anti-Trump Posters Have Popped Up On Bus Shelters in NYCCreative Political Activism — Creating unconventional and compelling ways to engage in political discourse through art and design.Upcycled Plane Seat Luggage
These Discarded Aircraft Seats Were Made Into Luxe 'PLANE' LuggageUpcycling — The trend of upcycling discarded materials to create new products could be applied to different industries to reduce waste and create sustainable products.Couture Raccoon Portraits
The 'Couture Bandits' Series Catches Raccoons and Their Stolen ItemsFlashy Animal Art — Artists are creating eye-catching animal portraits with vibrant colors and stylish patterns, offering a unique and visually appealing art trend.Q&A with Hayley
What is unique that's not in your bio?
I'm very fascinated with the explosion of tech-integrated products in the home, particularly products that can pair with a voice assistant like Google Home or Amazon Alexa. It's so easy to learn how to use the basic functions of a voice assistant, but I think there's so much potential that we haven't completely tapped into yet.
What is your secret to uncovering trends?
Constantly checking my Feedly to see the latest updates from my favorite sources, such as AdWeek and TechCrunch.
What do you enjoy most about Trend Hunter?
My favorite thing about Trend Hunter is that there are trends coming in from all over the world, and being immersed in the content is a great way to see products, ideas, and ad campaigns that you might not otherwise see in your everyday life.
What is your favorite trend?
My favorite trend at the moment would have to be how brands are utilizing nostalgia to appeal to consumers. It's really interesting to see how brands are reminding adults of some of their favorite childhood memories in a way that makes it easy for them to pass on that connection to younger generations.