The new Kit Kat Halloween ad pays homage to classic slasher film like 'Halloween' and 'Friday the 13th' by having a masked man chase after a screaming girl through the woods with a chainsaw. While it adheres to classic aspects of the horror movie tropes, it has a surprise twist at the end.
The heroine in a last ditch effort to save herself from the masked maniac, offers a Kit Kat bar. The chocolate bar appeases the killer enough to take a break from murdering people and instead he cuts down a tree and transforms it into a bench for them to share the Kit Kat on.
The Kit Kat Halloween ad was made in collaboration with Comedy Central. The goal of the ad was to "have fun with the idea of taking a break" and "to be fun, unexpected, irreverent."