Kit Kat Created a Magical Bowl for Halloween That Refills Itself
Laura McQuarrie — October 12, 2022 — Marketing
References: prnewswire
For candy lovers, there's nothing more horrifying than seeing "please take one" on a trick-or-treat bowl and Kit Kat is remedying this with bowls that magically refill so that kids can take all they want. The enchanted bowl filled with never-ending Kit Kat bars replenishes itself as if by magic with a flashing red light.
This bowl is a dream come true for fans of the crunchy chocolate wafer bars, especially since the bowl tells trick-or-treaters to "Take All You Want" because the bowl is never empty.
The trick-or-treat bowl is fittingly being unveiled this year in Salem and Halloween enthusiasts are being invited to tell the brand where it should pop up next via the #KitKatBowl tag on social media.
This bowl is a dream come true for fans of the crunchy chocolate wafer bars, especially since the bowl tells trick-or-treaters to "Take All You Want" because the bowl is never empty.
The trick-or-treat bowl is fittingly being unveiled this year in Salem and Halloween enthusiasts are being invited to tell the brand where it should pop up next via the #KitKatBowl tag on social media.
Trend Themes
1. Never-ending Bowls - The trend of creating innovative bowls that magically refill themselves could disrupt multiple industries, from candy distribution to home decor.
2. Interactive Packaging - Packaging that interacts with consumers, like the flashing red light on the Kit Kat bowl, could disrupt the food and beverage industry by increasing engagement and brand loyalty.
3. Social Media-fueled Campaigns - The success of the #KitKatBowl campaign shows that social media-fueled contests and campaigns can be an effective way to engage with consumers and generate buzz.
Industry Implications
1. Candy - Candy brands could capitalize on the never-ending bowl trend by creating their own refillable candy dispensers for festivals, events, and in-store displays.
2. Home Decor - Decor companies could create refillable bowls and vases that appeal to eco-conscious consumers who want to reduce waste and promote sustainability.
3. Marketing and Advertising - Marketing and advertising agencies could incorporate interactive packaging into campaigns to increase engagement and brand awareness for their clients.
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